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The present world of Marketing is evolved from the apelike ancestors, then why are we not evolving? Well, this was the question of ages. And we already know where the technology of marketing is reached now from the time of creating a go-to-market strategy with the market plan was way too much sufficient for marketing any services of the company.
Now the vast changes in market modify the strategies and planning frequently on the basis of real-time market and to catch up the line of the market we need new media and technologies to achieve the results above the level of marketing to digital marketing.
On Startups Aspects
Launching a new startup or a new brand in market getting your brand in front among many eyes as possible in this frequently changing market is not that easy, the challenge is not just the competition among similar industry; you are competing with the millions of other advertisements that consumers are blasted with every day. And your startup requires something really new innovative strategies that could lead you to top. So how can the entrepreneur get those?
Here are some trends and tactics that are still most powerful tool that can help startups:
Mobile is the most accompanied thing than any person in life of people now a day, we see the use of smart phones has become a basic need. Everywhere and for everything we have it in our hands, shopping, booking tickets, online transactions, communications your customers are always addicted to smart phones.
The power of internet via smartphones will lead you to directly connect to the targeted crowd which is most needed for your startup. In order to attract your customer make sure you develop a mobile free website for your organization.
Email marketing is age old strategy but still holds a strong place in conversions it is a strong tool of marketing very effective channel to get traffic even today. It is also considered the most organic way of gathering traffic and helps in conversion, may be possibilities that only interested customer will engage on your site, but that hits your targeted audience, and it’s the job of sales that how you keep your templates strong and people engaged.
Time to say action on the most effective way of spreading information in short spans of time, videos are the most eye catching and easy to make it viral among all the social channels, this could be a very effective approach to your customers, there are surveys that assure 75% of viewers gives you lead after watching a video. Every startups should focus on taking advantage of it and create their brand introduction videos that can connect the audience and build best brand awareness.
Need not to be expert with DSLR or heavy cameras for shooting videos now! There are lot of Video making tools and application available that are good enough for your startups.
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