Customize Your Training & Avail Group Discounts -

IT Service Architecture
Programming Languages
Microsoft Program
AI and Machine Learning
Important SEO Ranking Factors and their Impact -

Important SEO Ranking Factors and their Impact

Nov, 28th 17

Google usually makes changes to its algorithm, and its SEO ranking factors have changed dramatically over the years.


Want to rank higher in Google Search results? But you are not only one with the same wish, here other competitor’s websites are competing with you for higher ranking in Google search results. In order to obtain higher rank you should have a great SEO strategy.


Anyways if you are interested enough to know how to rank in Google page, then today you are reading the right content to find out the complete list together.


Read on to find the most valuable factors they are, and get the comprehensive information about the Google SEO Ranking factors:

Domain Factor


Exact Match Domain (EMD): EMD still make a difference if it is quality site and one of the deciding signals for Google ranking factors. Thus, Google algorithm has reduce the ranking of low-quality EMD in search results.


Keyword in sub-domain: Having your Keywords in sub-domain can help to boost page ranking factors.


Keyword as first word of domain: Get the edge over other sites by starting the domain name with your targeted keyword. This is crucial and certain keyword ranking factors that can boost your sites ranking on the search engine result page.


Domain History: The history of domain also has an impact on how your sites perform. Google uses a very smart algorithm, the domain history decides whether your site is good or bad.

On-Page Optimization


Keyword in title tag: The title tag is the most important signal for Google, having your target keyword will help you to boost your page ranking. This can be a strong on-page SEO signal to boost page ranking.


Keywords in Description: Including keywords in description is quite relevant signal. Not especially important now, but still does make a difference.


Keyword in H1 tag: H1 tag are the “second title tag” that sends another relevancy factors to Google. By implementing the keyword in the H1 tag, the Google SEO ranking will boost.


Frequently used Keywords in Main Body Content: Mentioning your keyword a couple of times in the main body of your content will also help to enhance relevancy.


Content Length: Longer content is more preferred than the shorter ones. SERPIQ found that the content length associate with the SERP position.


Keyword density: Keyword density is something that Google uses to determine the topic of a web page. But when it exceeds the limit of keyword density it may hurt the SEO ranking.


Page loading Speed: Google use page loading speed as ranking factor. Google crawlers can evaluate your site speed accurately based on page code or file size. Faster website provides a better user experiences, more user engagement, and more traffic.


Image optimization: Optimization of images with keywords through their file name, alt text. Don’t over optimize with by including keywords with their file name, alt text, description and caption.


Outbound links: Outbound links can also affect your overall site rankings. Linking out to another quality site sends trust signal to Google, thus improve ranking.


Inbound Links: Just like external links, internal links also affect your rankings so do internal link as well.  

Site Level Factors


Unique and Quality Content: Google will ignore the sites if they find irrelevant content and duplicate content. Content needs to be unique, and fresh.


Contact us page: This is the most important page in website. Google prefers sites with appropriate contact information. It is an added advantage if your contact information matches who is info.


Domain Trust: Site Trust is evaluated by the number of links away your site is from high authority sites. This is a massively important ranking factor.


Site Architecture: A well-structured site enables Google to thematically organize content. It helps to improve page ranking.


Limiting the number of pages: The more number of pages your website has is a weak sign of authority and decreases the navigability. Reduce the number of pages increase your navigability.


Breadcrumb Navigation: Having Breadcrumb navigation on your site will help with the overall architecture of the site. It helps users to know where they are on the websites. This is another ranking factor.


Mobile optimization: Google may penalize your website if your websites aren’t mobile-friendly. So, it’s time to opt for the responsive web design. It’s likely responsive gets an edge in searches from mobile device.


Backlink Factor


Backlinks from aged domains: Backlinks from aged domains may be more powerful than the new domains.


Authority of linking page: The higher the page ranks with high authority links, the greater are the chances of Google SEO rankings.


Domain Authority: Getting backlinks from high authority domains, or in other words domain authority is an important ranking factor.


Guest Posting: Guest posting is an immense way to boost ranking in search engine. Links coming from guest posting, contextual links are far more valuable than the ones coming from the author bio area.


Get your Competitors links: Getting Links from other pages ranking in the same SERP may be more valuable for page rank for that particular keyword.



User Interaction


Organic CTR for a keyword: Pages that get clicked more in CTR (click through rate) may get a SERP boost for that particular keyword.


Bounce Rate: Some people agree that Bounce rate does matter, as Google use their users as quality tester to know the likeability of the site. If the customers quickly bounce from the site then the bounce rate jumps negatively, is probably not very good.


Direct traffic: It’s confirmed that Google does prefer site with lots of direct traffic are likely higher quality than sites that with less direct traffic.


Repeat traffic: Google also notices that whether customers visit again to the site after the first visit. Sites with repeat traffic boost Search engine ranking.


Chrome Bookmarks: Google collects chrome browser usage data. Pages that get bookmarked in chrome might get a boost.


Social Media Signals


Number of Tweets: Similar as backlinks, the number of tweets a page has may influence its rank in Google.


Twitter authority in User account: Getting tweets from Twitter profile with more number of followers have more of an effect than the tweets from new, low influence accounts.


Facebook Shares: Share is similar to backlinks. More than likes, Facebook shares may have a powerful impact on Google page ranking.


Pinterest Pins: With lots of public data, Pinterest is crazily popular social media account. Google considers Pinterest Pins a social signal.


Voting for Social Sharing Sites: Social Sharing Sites like Reddit, Digg, Stumpleupon, etc. Google uses these social sites for Social Signal that is responsible for Search ranking factors.


Well, the above listed Google SEO factors are truly effective, if you follow this factors and implementing effortlessly, then the perks would be hugely satisfying and site ranking would definitely improve a lot.


Leave a Comment

What do you have to say about this Blog?



Get In Touch


304 S Jones Blvd #2014, Las Vegas, NV 89107, USA.

Call US

+1 833 636 6366