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Marketing Research Associate
Marketing Research Associate
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Marketing Research Associate  ( India )


Marketing Research Associates gather information through various interviews and questionnaires. They work for variety of companies, including industrial products orentertainment sectors. Their main objective is to gather information byresearching and collecting data.

They collectand analyze data on customer demographics, preferences, needs, and buyinghabits to identify potential markets and factors affecting product demand. Theyprepare reports of findings, illustrating data graphically and translatingcomplex findings into written text. They measure and assess customer andemployee satisfaction and are measuring the effectiveness of marketing, advertising, and communications programs and strategies.

The one having Bachelor’s degree is mainly preferable for this course. Enrollto learn the latest marketing techniques right now and become a certifiedMarketing Research Associate.

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Marketing Research  Associate helps companies to figure out what to sell formore profit. They analyze market data on a local and national level anddetermine what kind of people needs what type of products, what the people arebuying more and what is the most demanding product in the market. They try tofulfill the gap in the market. They have their finger on the pulse of whatsells around the country and they are also responsible for analyzingdemographic data, buying and shopping habits, looking at a competitors andtheir pricing, creating and administering surveys, questionnaires and otherinformation gathering devices, measuring current strategies and much more, allin an effort to help expertly understand the best way to market products andmake the company money.

According to the research in the future the demand for marketing research specialist will grow by more than 40% till 2020. So if you are looking for lucrative job with room for growth, join this course.Marketing requires a lot of skills to be monitor; you have to know which product is in more demand currently and which can be more demandable in the coming time. If you are able to capture all this skills than you can become a perfect marketing specialist. It shows how experienced and knowledgeable you are to market and analyze products.

Thiscourse aims to provide students with a background in research methods, issuesrelated to conducting marketing research, data analysis, and methods ofevaluation related to marketing. Knowledge of these topics will enable studentsto both implement and evaluate marketing research during their professionalcareers. It is assumed that students enrolled in this course have a basicunderstanding of marketing terminology and concepts.

By the end of the course it is expected that the student will be able to:

  • Display problem analysis skills and an ability to translate a management problem into a feasible research question
  • Demonstrate a working knowledge of the concepts and methods of marketing research
  • Recognize with an increased sensitivity the biases and limitations of marketing data.
  • Show an understanding of questionnaire design and sampling theory
  • Exhibit an understanding of qualitative and quantitative research methods and their application to marketing research

A Marketing Specialist required the following activities:

  • Making Decisions and Solving Problems - Analyzing information and evaluating results to choose the best solution and solve problems
  • Interpreting the Meaning of Information for Others - Translating or explaining what information means and how it can be used.
  • Establishing and Maintaining Interpersonal Relationships - Developing constructive and cooperative working relationships with others, and maintaining them over time
  • Interacting With Computers - Using computers and computer systems (including hardware and software) to program, write software, set up functions, enter data, or process information.
  • Developing Objectives and Strategies - Establishing long-range objectives and specifying the strategies and actions to achieve them
  • Monitor Processes, Materials, or Surroundings - Monitoring and reviewing information from materials, events, or the environment, to detect or assess problems
  • Monitoring and Controlling Resources - Monitoring and controlling resources and overseeing the spending of money

Masters in Marketing or Bachelor’sDegree

Is this course useful for fresher’s?
Yes, sure if he/she is interested to make a career in marketing industry than it is very useful for them

What are the eligibility criteria for this course?
Candidate must have either a Bachelor’s degree or a Master degree

What kind of a salary can I expect as a fresher in this area?
The salary for freshers may vary depending on the company and profile

What are the modes of training?
The mode of training may be classroom or online

Whom can I contact regarding more details?
For more enquiries you chat with our live experts or mail us at support@sprintzeal.com

How experienced are trainers?
Trainers are more than 10+years experienced

Is there any prerequisite for this course?
No there are no prerequisites for this course.

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