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Marketing Research Expert
Marketing Research Expert
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Marketing Research Expert  ( United States )

Marketing Research is the combination of processes that links the customers, producers and end users to the marketer through information which is used to define and identify marketing performance, and improve understanding of marketing as a process. It manages and implements the data collection process. It is the systematic gathering, recording, and analysis of qualitative and quantitative data about issues relating to marketing products and services. Marketing research aims to identify and assess how changing elements of the marketing mix impacts customer behavior. The term is commonly inter changed with market research; however, expert practitioners may wish to draw a distinction, in that market research is concerned specifically with markets, while marketing research is concerned specifically about marketing processes.

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Marketing Research Expert collect and analyze data on customer demographics, preferences,needs, and buying habits to identify potential markets and factors affecting product demand. They forecast and track marketing and sales trends. They measure the effectiveness of an advertising, marketing and communication strategies. They establish and maintain interpersonal relationship with customers. Marketing requires a lot of skills to be monitor; you have to know which product is in more demand currently and which can be more demandable in the coming time. If you are able to capture all this skills than you can become a perfect marketing expert. It shows how experienced and knowledgeable you are to market and analyze products.

According to the research in the future the demand for marketing research expert will grow by more than 40% till 2020. So if youare looking for lucrative job with room for growth, join this course.  They help companies to figure out what to sell for more profit. They are the most knowledgeable person in his field and they have to enhance their skills according to the market demand.  The purpose of them is to examine the market associated with a particular good or service to determine how the audience willreceive it. Marketing plays an important role in company\'s strategy. 

Asa Marketing research expert you have following responsibilities:

  • Writing and managing the distribution of surveys and questionnaires
  • Using statistical software to manage and organize information
  • Managing and Handling budgets
  • Moderating focus groups
  • Meeting and liaising with clients to negotiate and agree research projects
  • Writing detailed reports and presenting results
  • Conducting qualitative or quantitative surveys

Marketing Research consists of two sets :

  • Consumer Marketing Research
  • Business to Business Marketing Research

This course aims to provide students with a background in research methods, issues related to conducting marketing research, data analysis, and methods of evaluation related to marketing. Knowledge of these topics will enable students to both implement and evaluate marketing research during their professional careers. It is assumed that students enrolled in this course have a basic understanding of marketing terminology and concepts.

A Marketing Expert required the following activities:

  • Making Decisions and Solving Problems - Analyzing information and evaluating results to choose the best solution and solve problems
  • Interpreting the Meaning of Information for Others - Translating or explaining what information means and how it can be used.
  • Establishing and Maintaining Interpersonal Relationships - Developing constructive and cooperative working relationships with others, and maintaining them over time
  • Interacting With Computers - Using computers and computer systems (including hardware and software) to program, write software, set up functions, enter data, or process information.
  • Developing Objectives and Strategies - Establishing long-range objectives and specifying the strategies and actions to achieve them
  • Monitor Processes, Materials, or Surroundings - Monitoring and reviewing information from materials, events, or the environment, to detect or assess problems
  • Monitoring and Controlling Resources - Monitoring and controlling resources and overseeing the spending of money

Masters in Marketing or Bachelor’sDegree

Is this course useful for fresher’s?
Yes, sure if he/she is interested to make a career in marketing industry than it is very useful for them

What are the eligibility criteria for this course?
Candidate must have either a Bachelor’s degree or a Master degree

What kind of a salary can I expect as a fresher in this area?
The salary for freshers may vary depending on the company and profile

What are the modes of training?
The mode of training may be classroom or online

Whom can I contact regarding more details?
For more enquiries you chat with our live experts or mail us at

How experienced are trainers?
Trainers are more than 10+years experienced

Is there any prerequisite for this course?
No there are no prerequisites for this course.

  • Multiple choice
  • 180 questions
  • No negative marks for incorrect answers
  • 240-minute duration

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