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Getting your logo right is one of the most difficult challenges when starting a business.
Create a simple, non-offensive logo, and it might be too basic and easily forgotten by many. Go outside the box and try more unconventional designs, and it might be too much for your customers.
Finding that right balance is difficult, right? Especially if you don’t have extensive design skills nor do you have the big bucks to hire a designer.
Luckily, tons of free logo makers tools have popped up in recent years. These platforms give you professionally designed templates that you will simply customize, giving you a solid starting point that already follows design principles and visual standards. These platforms also feature simple editors and controls, thus ensuring everyone, regardless of skill level, can create awesome logos.
With so many options available, how do you know which logo maker tools are the best of the best? We got you. Below we listed down below the top five tools that you should check out for your business.
Not all logo makers are created equal. Some focus on the aesthetics of the templates, some on the speed, while some focus on e-commerce use.
To help you narrow things down, we listed down the top 5 tools in the market, each with different strengths so you can pick the one that best suits your needs.
Here’s a quick snapshot of them:
|
Tool |
Pricing |
Best For |
|
Design.com |
Free logos available. Premium logos require subscription, which starts at $9/month. |
Busy entrepreneurs and startups near launch that need high-quality logos, fast |
|
BrandCrowd |
Free logos available. If you want the premium logos, you’ll have to get a paid plan which starts at $9/month. |
Brands that needs stylish logos or is more aesthetic-driven |
|
Canva |
Free Plan available, with limited features. Canva Pro starts at $5. |
Businesses who want an easy to use editor and a wide range of templates beyond logos |
|
Adobe Express |
Free Plan available, with limited features. Paid plan starts at $6. |
People who want Adobe style designs or is already in the Adobe ecosystem |
|
Wix Logo Maker |
Free logo available, but in low-res version. You can get the hi-res file at $20 one time payment. |
Brands that needs logos optimized for websites or is using Wix Website Builder |
|
VistaCreate |
Free Starter Plan available, with limited features. Pro plan starts at $10/month and includes 10 team seats.
|
Small teams on a budget who need to collaborate closely on a visual brand identity and seamlessly transition digital logos onto physical print materials.
|
And here is the deep dive into each tool:
Design.com is the best platform if you are looking to balance speed and quality. It has over 400,000+ templates, the largest amongst competitors. These templates are available in a wide range of styles (minimalist, modern, 3D, vintage, cartoon, wordmarks, etc) and can fit various niches and industries.
Design.com also offers an AI logo generator for an even faster design process. Users just need to type in their business name and a few keywords, and the AI will give thousands of logo designs in seconds.
The tool is fast and easy to use but the designs never looked generic or basic. Both the templates and AI generator pull from their library of handcrafted designs made by actual designers, not stock libraries or photos. The logos look unique and custom-made, unlike the cookie-cutter designs you usually get from template sites.
Design.com offers free logos for download. Downloading premium logos require subscription to a paid plan, which starts at $9/month.
If you are in the creative or fashion industry (or basically any business that values your brand’s visual aesthetics), then BrandCrowd is the logo maker for you.
BrandCrowd focuses on stylish, trendy, and beautiful templates that already look polished even with minimal editing. None of those basic or boring designs!
The logos are also created by top designers all over the world, and are vetted through a comprehensive process for quality and originality. This ensures you only get the best out of the best logos in the platform.
BrandCrowd has free logos for download. Should you want to download their premium logos, you’ll have to pay for a plan, which starts at $3/monthly (billed annually) or $9/monthly (billed monthly).
Canva is one of the most well-known design software, owing to its easy to use editor and wide range of templates. You can find anything from resume to email newsletter to photo collages, everything.
Their logo maker is also notable. Users can choose from thousands of templates, all in various styles and concepts. Whether you need a cute mascot or an elegant calligraphy style logo, you can find it here. Their editor is also top notch, as it is easy to use (just need to click and drag items around) while still offering comprehensive features (option to add filters, tweak saturation, or separate the subject to the background).
Canva offers a Free Plan, though it comes with limited features and access. Canva Pro unlocks all features. Price starts at $5.
Want logos that look like they were custom-made in Photoshop, without having to wrestle with their complicated tools and layers? Then Adobe Express is for you.
Adobe Express is Adobe's accessible design platform with customizable templates. Users can choose from thousands of logo maker designs then edit through the simple editor. Users can choose from thousands of designs then edit it through the simple editor. But while the editor is simplified, it doesn’t mean it’s limited. Users can do more complex changes, such as changing the arch of text, changing the color on a gradient, adding filters, and so on.
And since this is from Adobe, users can access fonts and graphics from Adobe’s library, which lends to a more high-quality and premium designs.
Adobe Express has a Free Plan with limited features. Paid plans start at $6/month, which unlocks advanced editor tools and hi-res files.
Have no idea on how to get started on your design? Wix got you.
Users will get started with a simple questionnaire on your brand name, audience, preferences, and more. You will then get a design that is suited to your answers. From there, you can edit the logo or download as is.
If you don’t need the guided chat, then you could also just choose from their templates and personalize the design from there.
Wix Logo Maker is also geared towards website use. The logos are optimized for such cases, and can easily be integrated into the Wix Website Builder. So if you are already planning to build one on their platform, it’s even more convenient for you.
Wix offers a free version of your logo, though the file is low-resolution. If you want the hi-res file, you can purchase it via one-time payment of $20 or go for the logo + website bundle of $11.
Product Highlights:
Why Should You Use VistaCreate? VistaCreate (formerly Crello) is a fantastic, beginner-friendly graphic design platform that makes building a visual identity simple and stress-free. It stands out as the absolute best choice for small teams looking to collaborate on a budget. Unlike many design tools that charge a premium fee for each individual team member, VistaCreate Pro allows you to add up to 10 sub-accounts under one subscription.
Their AI logomaker is built on professional design principles rather than guessing, offering distinct templates that give your business a balanced, professional personality. Once your logo is finalized, your team can instantly access it via a shared Brand Kit, making it incredibly easy to scale your branding cohesively onto business cards, social media posts, and physical merchandise.
How to Use VistaCreate:
Pricing: VistaCreate offers a Free Starter Plan with basic design tools and limited feature access. VistaCreate Pro unlocks all premium design features, assets, and 10 team seats starting at $10/month.
There are hundreds to thousands of logo maker options available in the market today, each with different strengths and specialities.
To recap:
The best logo maker will still depend on what you value, whether it’s the style of the designs, AI features, if you prefer more basic or more comprehensive editors, or whatnot.
But if we have to choose the best overall, we would go for Design.com. It is the most complete logo maker amongst all platforms, with a good balance between ease of use, design quality, and overall editor and AI features.
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