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Who actually Data Scientists are? What exactly they do? Why does everyone want to become one? How do you become one?  These are some commonly heard questions in the market as the term Data Scientists pass around.

 

Now, every organization is collecting massive of data across the industry and an Organization is looking for someone who can examine it to help a business make better strategic decisions and data-driven decisions. Data Scientists have a great job and high salary prospects as demand exceed supply. At the same time, the number of candidates with these skills is comparatively low as per the demand, which results in higher pay.  

 

What exactly they do? What skills does it take to actually become one how can you make the money when you are one?

 

It combines knowledge of computer science and applications, modeling, mining, statistics, analytics, and math’s to convert data into actionable insights about everything from product development to customer storage to business opportunities.

 

Mainly they are involved in data extraction from multiple sources, mining the data, running it through the analytics tools and creating a visualization of the data. They will spend hours in analyzing and validating the data to assure accuracy, completeness, and uniformity.

 

What skills do I Need to Become a Data Scientist?

 

They always own a unique combination of technical, Non-technical, and analytical skills.

Is your organization looking to generate more leads? Are you expecting to earn dollars per qualified leads?

 

In order to be considerable use to businesses, Facebook has been making it effective and easier for marketers and business owners to generate quality leads. Facebook is an important business tool for organization of every small startup and big companies. It still holds daily around 1 billion of largest active users and yields an excellent way to meet with your audiences. It can also help you to get found more easily in Facebook search, create a community, and join to community that relates to your niche, post and promote your content in front of the target audiences and build brand awareness.

 

Generating new leads using Facebook, might be that leads convert into paying customers is one of the most interesting ways to use Facebook marketing strategy.

 

An Organization can leverage Facebook for lead generation in several ways, now it’s up to the marketers to choose which approach will give the best result for their brands. Visibility and engagements are considered as most crucial of any approach, but you should also create pages and interact with the audiences on a regular basis.

 

To generate the leads for your business on Facebook, make sure your strategy includes these essential elements:

To become the type of success you are setting out the goal you have to choose the right career option at the beginning. Every industry is creating new field opportunities for the fresher’s. In the initial stages you should be very careful while choosing the career path for a bright future. Nowadays, freshers are very much worried about their professional career options and personal life. The newbies graduating from universities has a pitiless competition for a limited number of jobs.

 

In this post, you will explore some profitable career paths that have a bright scope in the upcoming years and have a large requirement of the workforce to fulfill the demand.

Google usually makes changes to its algorithm, and its SEO ranking factors have changed dramatically over the years.

 

Want to rank higher in Google Search results? But you are not only one with the same wish, here other competitor’s websites are competing with you for higher ranking in Google search results. In order to obtain higher rank you should have a great SEO strategy.

 

Anyways if you are interested enough to know how to rank in Google page, then today you are reading the right content to find out the complete list together.

 

Read on to find the most valuable factors they are, and get the comprehensive information about the Google SEO Ranking factors:

Well, A Festive season has already arrived. The things just keep striking our mind on festive time are shopping, buying presents and party. You have done shopping for Halloween, looking forward to Thanksgiving gifts, follows it up with Christmas and New Year Celebration.

 

What are you wondering now? Want this festive season to be more exciting? Here you have a coolest and effective way to earn some quick money during this festive season through Affiliate Marketing. If you are new to marketing industry then there is a fair chance that you are not aware of this marketing yet. Most of the people understand the start and end of the “affiliate marketing”.

 

What is Affiliate Marketing?

 

Affiliate marketing is one of the various ways to make money online when a publisher promotes your products or make a website to earn certain percentage as a commission from sales made. The money is made from sales of products that were promoted. It simply implies that, in exchange for your promotions of third-party products, you will receive a commission of sales when any customers via web traffic make a purchase through your link.

 

Sounds Interesting, right? It is. If you really want to earn money online from affiliate things then you need to understand how it works and whether it is truly for you.

 

How to do Affiliate Marketing?

 

The process is very easy and transparent to the marketers and publishers, the first thing you need to join the affiliate program you mean to sell. After successfully registration, the affiliate team would provide you an affiliate tracking code you can use for referring traffic to the target site. Also, you will be offered a text link in which you need to promote on your different channels or your own site to refer traffic. If any interested customers who click the promoted links will be redirected to the target site where the products are sold, if they make a purchase then you get a certain percentage as commission.

 

Your performance can be tracked by the affiliate team through your affiliate ID. You can also have a real-time access to all commission and sales stats.

Career decisions are the things of the heart. Just think about it. It can be difficult to make a big change. There are lots of things you need to conceive thoroughly before making any extreme decisions like switching your job.

 

What is your next career move? What do you want from your career or from next move? There are many questions that you should think carefully before finalize what your next move should be. While moving forward to next career, you must look at once your past and reflect. By having an experience in any field, you can get lots of clarity in terms of where you want to move and how you’ll get there.

 

Still, many people encourage a deep ambition for a career to fulfill them in some way. Before making any career decisions, you should ask yourself some question to determine if you are ready for a career change:

 

Why do you want to change your career?

 

The very first question you should be asking why exactly you want to switch your career? Is that problem the environment you working doesn’t fit you anymore? Have you been having a bad week?

 

Sometimes when your stress level is high, it can make you daydream about a different career. But once the work pressures get down, things start to go back to normal, and you start loving your job again.

 

Instead, the daydream could be one that is from a long run, in this case you should start thinking about it more seriously. In some cases, you are at a good position in your current career, and you are no longer feeling challenged or like no growth in your work. When this thing happens, people tend to switch companies for a fresh start, but also to maintain the same position.

 

Or else in some case, the problems could lie with the company itself. It can be discouraging if you are not receiving any recognition for your smart work, or may be a company policy is making your work life difficult.

 

An easier switch would take you to as same role at different company within the same industry. Through this, you could find a job satisfaction again without the big change in your career.

Businesses across the globe are incorporating DevOps Practices to optimize daily system administration and software development tasks. DevOps engineer apply tools to reduce the deliver time, improve quality, efficiency and productivity in the development of new software products.

 

DevOps is changing the way organizations deliver the apps to the market. It combines the software development and information technology operations, or the processes used by the IT team, as well as their internal and external clients to fulfill their business duties.

 

This process involves intensive work. DevOps engineers required of multiple tools in each stage to perform the operation successfully.

 

Here is the list of the most reliable, relevant, secure and useful DevOps tools that organizations are using the most:

 

Nagios:

 

Helping DevOps engineer daily, Nagios is a powerful monitoring system that enables organization to identify and rectify IT infrastructure problems.

 

Key features:

 

  • Capabilities to monitor applications, services, operating systems, network protocols, system metrics, and infrastructure components using single tools.
  • Fast detection of infrastructure outages.
  • Event handlers allow automatic restart of failed applications and services.
  • Multi-user access to web interface allows stakeholders to view the infrastructure status.

 

Cost:

 

  1. Nagios X1: Pricing starts at $1995.
  2. Nagios Log Server: Pricing starts at $3995.
  3. Nagios Network Analyzer: Pricing starts at $1995.
  4. Nagios Fusion: Pricing starts at $2995.

Are you still doing guest blogging? Do you think that guest blogging doesn’t work out?

 

As marketers or business owner who cares about your website helping it to attain maximum heights. They probably do a research about all the strategies to stay afloat in the market. By doing it so smartly it can help you keep information of all the latest info about the SEO world and can provide you understand on how to promote your website in a better way.

 

In recent years there has been a lot of discussion going on guest blogging. Some organization might have stopped posting a guest blog on other websites, which can be very disappointing news if this is a plan of marketing you have been using.

 

But still, guest blogging can really be a highly beneficial for your websites. It’s a great way to build high-quality backlinks which are still important for SEO. Guest Blogging can also help you build networks, online brand and increase your exposure online. However, guest blogs can still be a positive impact on your business, it has changed a lot. The way Google look into it has changed in recent years, so you have to adjust on that.

 

Let’s take a look at the perks of guest blog posts as a tactics in your small business online marketing strategies:

 

Targeted Traffic:

 

The First benefit you will get traffic. If you don’t get a backlink, then you will almost stir the audience’s interest and that can lead interested readers moving to your websites.

 

Not only you get traffic, suppose you create content and that is relevant to your own industry that traffic will probably be matched to your own customer demographic.

For business, marketing is food not medicine. It’s the usual and continuous stodge that gets your business where you want and whenever you want it. You need it throughout the day and daily. It is widely confessed that successful organizations have a depth appreciation of marketing and never stop. Many well-known big brands are investing thousands or millions of pounds on marketing. Growing your business is not that much easy. First you need a practicable idea.

 

Whether you are selling products or services, it’s burdensome to get noticed in the market, without the right marketing strategies to fuel your business growth, producing profits and staying in the market is nearly impossible. Growth of businesses not only depends on brands, products or services, and employees associated with it, but the right marketing strategies that is applied to make the brand popular and reach to the  right customers at right place where it explores.

 

All you need to understand the power of marketing and analyze the basic mechanism of the market and the message they are delivering to the audiences through the marketing and how it’s affect the public.

Well, you all have heard about the importance of Project Management. Perhaps you are considering Project Management because it’s globally recognized credentials and more demanded.

 

But wait, you also heard that organizations are going agile and Scrum Master might be a good option.

 

Or maybe you are already Project Manager and you are curious if Scrum Master Job might be a great move to your career.

 

If you think that both are similar, then think again. Here I will explain you the difference in the roles of a Project Manager and Scrum Master.

 

They are not same. Both are invaluable roles. They are different in terms of roles.

 

Project Manager Roles and Responsibilities

 

The role of a Project Manager is to manage projects, the scope of the project and the resources used to make sure that the projects meet the requirements.

 

We will look into Project Manager Roles and Responsibilities are as follows:

 

  • Define Project Scope.
  • Planning Project goals.
  • Gather requirements.
  • Preparing the work schedule for the project.
  • Define the resources requirements.
  • Create the project budget.
  • Monitor and control the plan.
  • Assure Quality.
  • Manage risk, change and team.
  • Manage relationship and expectations with the clients and
  • Stakeholders.
  • Get the user feedback.
  • Close the Project.

The Internet of things (IOT) has already been proven its zeal in the business and in the economic world. IOT almost touched every industry, every corner of the business, and a big impact on the amount of data. IOT is affecting all industries as well as in marketing. It’s already revolutionizing the relationship between people and daily-life devices.

 

What is IOT Technology?

 

IOT (Internet of Things) is an advanced automation and analytics system which exploits networking, sensing, big data, and artificial intelligence technology to deliver complete systems for a product or service.

 

The IOT technology will influence every sector of our lives in the next coming years. IOT is here today, everything from the way we live, communicate, and involvement in the surroundings around us will be influenced by IOT.

 

It’s a whole new paradigm for creating a relationship, affecting everything that people make, sell, buy and do.

 

The main aim of marketing is to convince customers to buy certain services or products. Marketers will need to take benefit of each chance to serve the right message to the right person at the right time, this would lead to generate maximum sales.

 

IOT tech enables marketers to achieve this task in some ways, so let’s have a glance at a number of ways that how IOT technology will influence marketing for many businesses.

Does Professional Certifications really matter? Can they assist me to land a better job? Or are they just a waste of money and time?

 

Countering to the question, in some circumstances Professional Certification can make all the difference between landing a job or not being considered at all. Let’s cut through these questions and make you understand why Professional certifications are really noteworthy.

 

Professional Certification is becoming more notable in today’s workplace. Employees are looking forward to garnering certification in a relevant field and value a set of skills and qualifications to perform the jobs at better pay mostly in the field of IT and healthcare.

 

Being a professional certified in some specific domain, that means you have taken the time to become an expert in your field, so it could open the door to many job opportunities and also provide the job security. Moreover, a certification might help you to grow your networks, which can also help your career in a number of ways.

 

In a competitive job market, professional certifications help you to stay at cutting edge. In fact, a report from CompTIA shows that an individual who hold certifications are more skilled and more confident about the concepts, and are more reliable than without those certifications. The study also reveals that employees with professional certifications earn more salary than non- certified employees.

CBAP an abbreviation for Certified Business Analysis Professional is a level three professional certification program on business analysis. This Certification program is suitable for professionals who have in-depth business analysis knowledge and have years of experiences. Today, CBAP has been a most recognized certificate in an industry for business analysis professionals.

 

There are 2000+ certified professionals from 30+ countries with CBAP credentials. This figure itself shows that the demand of CBAP which is rapidly growing profession and this certification is gaining popularity globally.

 

In recent years, many business analysts, system analysts, consultants are seeing forward to earn the CBAP Certification. As CBAP course is designed to implement business analysis planning, requirement management, and communication analysis.

 

An individual will receive CBAP Credentials awarded by the IIBA (International Institute of Business Analysis) by clearing the CBAP exam. After earning the CBAP credentials they have the depth understanding of business analysis key concept and suggest the best business solution for the organization to generate maximum revenue. Business Analysts and System Analysts are best-suited candidates for the CBAP Certification program.

The term “Digital” has become the next big thing, and hence it is quite effective that every business moving to the digital way to promote their products or services. Industries have embraced digitization so quickly that it has created a large opportunity for online marketing.

 

In the early 90’s, there was only 0.5% of the world population had access to internet facilities. After 20 years, the figure jumps to 51% with 3885 million internet users. With the increased number of internet users, a transformation from lower generation internet connectivity (2G) to higher generation internet connectivity (G and 4G or LTE), there is a large scope for the adoption of digital Practices.

 

Digital Marketing skills are very great in demand. While the Digital Marketing looks quite promising, brands are paying more attention to digital marketing Practices or techniques than ever before like SEO, content marketing, social media strategy, email marketing, and more.

How crucial it is for small business to drive success and stand out as flying color in the crowd? How will you move on when you are new in the market?

 

Kick starts with PPC advertisement is a great way to reach your potential customers fast, promote your products or services to have a strong stay in the new market. Because there will be no one knowing your products or services. So if you are new to the industry, you will have to accept the PPC that will remain in a long-term of promoting your services.

 

A PPC ad campaign through Google, Yahoo and Bing has become an incredibly efficient way to leverage the keywords target customers are using to search for your business or brands. It helps to generate good traffic on your website and to generate leads.

 

In order to sustain the growth rate, you are bound to accept the PPC campaign. There are some another reason to go for the PPC is to reinvest a part of their profit thereby generating revenue, generating web-traffic and developing another clump of audiences to their brand.
Here are a few reasons that make PPC necessary irrespective of the size and standard of a product:

Increasing your visitors to your site that grows web traffic is pretty cool, who wouldn’t want to see this results? But only visiting alone doesn’t equate to a successful business. To make more successful, you need to convert at least one of those visitors and turn them into customers. Having a good number of visitors is awesome, but money is made only when you got paying customers, otherwise, you are wasting all the efforts spent to bring the visitor onto your website. However you have even paid to bring customers to your site, you need to understand what your customers want and you need to convert them into paying customers.

Along with your career, an outstanding CV is must have for any job applicant. But even those with great certification you need to present those achievements in such a way that should be eye catchy to the hiring employers.

In the era of newer technology, the cloud has grown to a platform that every organization adapting to the Cloud and transforming businesses across an industry. Without accessing of top high techs, it can be difficult for small business to keep pace with their competitors. Companies that have adopted Cloud have witness remarkable reward, with the help of Cloud based tools you can redefine their data storage, data sharing, marketing and project management capabilities. With that ease functionality of Cloud infrastructure, made it very easy to set up a new business.

The existence of expert and experienced Scrum Master is an important part of the success of Scrum teams which use to help companies to increase the productivity. He is responsible for making sure that Scrum teams live by practicing the scrum framework and assures effective product delivery by his team.
Here in this article, we will discuss the role and importance of Scrum Master which is making easier for the organizations to complete their project.

Are you prepared for the interview to crack the most coveted Jobs in every industry i.e. Project Management? Project Management is the best career decision to consider in your life. If you pursuing the next step in your career, then now you should know which is better for you?

Want to get promoted in the job? Of course who does not want’s, but the question here is how, is it that easy to get promoted, if so how?

Does anyone have the perfect answer for the above question? If somebody has do let me know in the comment box so that I myself can follow and let others too.

In today’s digital world, it seems that Social media marketing still commands everything. Social Media has defined Digital Marketing. With millions of people, big companies as well as small companies and entrepreneurs engaging on social media sites, trying to gain the attention of customers. All of these companies want to touch with social media craze and use it to their own advantage, to advertise products or services and market themselves. There is no magic formula for success, it requires the huge amount of planning, and effort to get a better result.

The main aim of the study is to analyze the Six Sigma credentials and its impact on the strategic decision. Six Sigma as a business process is now allowing in the different organization to improve their performance by identifying and eliminating the flaws. Many companies attempted to implement this methodology for the business improvement and got backward in the middle or the beginning of the process due to the challenge in implementing six sigma in HRM (Human Resources Management). HR is the main element of any corporate business improvement strategy. Six Sigma has been deployed by HR team to accentuate the improvement in HR function and to achieve the objective:

In the fields of Information Technology, Data Scientists are in huge demand to look out and stay at cutting edge in the market. Positioning yourself for a career in Data Science could be a great move in your life. Earlier, Data Science wasn’t so popular, but their sudden popularity grows how businesses think about the Big Data. With the detonation of Big Data and needs to track in, employers keep hiring Data Scientists. But in IT industry, qualified candidates are very less in supply. The field is so new that many companies are not even in the track of big data.

Networking plays an important role in your personal and professional growth when we think about the word networking the first thought we get through our mind is we need to do everything in an official way. We ourselves think networking is a long formal process, I can say it’s absolutely a big no from my side to the thought that networking is a formal process.

As we know that the current era is termed as Digital Era. With the advent of new technology and the usage of internet in our daily living is like we are totally hooked on this to even complete one simple task. As the world adapting into more and more digital, technology is changing the face of learning and teaching. The days of the blackboard, the chalks and the dusters all are gone. While today’s learners use to prefer the digital devices including laptops, smartphones, and tablets.

Human resources are the person who works for the organizations and are responsible for coordinating, creating, implementing and/or managing policies dominant employees’ behaviour and the behaviour of organization towards its employee. The role of human resource professional is more likely aligned with workforce and management function that is viewed by the organization as paperwork.

Innovation, Agility, Speed are all equivalent to the market status. A company’s capabilities to deliver quality applications that achieve business goals, meet customer satisfaction, and drive innovation is crucial for organization success.

Does your organisation work on demanding Project Management (PM) methodologies? There are some methodologies which are adopted by companies in order to make market themselves. Perhaps you have been Integrated some techniques and project management methodologies into your marketing strategies. Unless you have spent in IT industry as a project manager, it’s doubtful that you are familiar with the many methodologies associated with the project management.

It is very interesting that still there are some people who ask about, is time management important? , Should we plan everything that we are going to do? Might be the people are asking these questions may not have tasted the success by time management. Let me tell you how actually it can make difference and you can achieve success.

When something like above is asked to a group of people or to an individual, the immediate thought that comes to one’s mind is they start thinking of the jobs that don’t see growth. Actually, it’s not about the job, profession or the sector it’s about the type of professionals it’s about their mindset of professionals which helps them to see growth in their career.

We have been doing marketing in the traditional way but in the fast growing digital era no more you can drive positive results to a business by traditional marketing, so it’s time to catch up with the growing technology and how we can make it effective to our industry.

Learn something not only to earn the certification but to be unique in an industry with having advanced skills and knowledge. With the technology evolution, it’s not a secret that project management is one of the most valued and lucrative skills today.

The major observation that you might have come across if you are spending more time on the Internet, every page you open and every app you install have ads. If you have observed properly this trend of advertising on the internet has gained its importance from last five years. It means from decades the marketing practices we are applying are no more and one can say digital marketing is overtaking the traditional marketing practices.

The technology is continuously evolving, making it difficult to stay with one technology. In this rage of technology, ITIL (Information Technology Infrastructure Library) is growing in demand and most widely accepted approach to IT service Management in the world. It is an established within the ITSM (Information Technology Security Management) field.

Continuously evolving in technologies, emerging social media platforms,   algorithm updates and increased mobile adoption makes industry progress. A bold digital brand building set is critical in this age of digital rage, where the customer and stakeholders interact and engage with the process actively.

Are you adopting yourself in the digital era? Are you aware of the forthcoming technology?  With the ever-increasing digitalization in today’s world, technology plays a vital role in every industry and personal lives. One industry that has a huge impact from digital is healthcare sector.

Will robotics lead over your IT jobs? Although the newer technologies have reduced the workforce, a recent survey an automation replacing growing numbers of employees in IT sector including highly skilled or basic knowledge employees.

PRINCE2 (Project IN Controlled Environment) is a structured-based project training that offers an efficient method for delivering a successful project with templates, process, and steps. It is extensively used by the UK government. AXELOS is currently the governing body of PRINCE2. It is also widely identified and used in the corporate sector, both in the UK and internationally.

PMP® (Project Management Professional) is one of the leading management course and has proven the most efficient method to delivering the product within cost, schedule and constraints. It is globally identified professional designation accredited by PMI (Project Management Institute) which is the governing body of the PMP®.

Wanted to enhance your career in the field of quality management and make your career grow at a pace then definitely one can say Six Sigma Certifications are the one for what you are looking for. The application of Six Sigma process and principles has grown in wide range among various sectors. We cannot say a particular sector rely more on Six Sigma principles it can be applied to any sector and we can see the positive outcome of the process.

Six Sigma a set of principles that helps to improve the process to get quality output. Let’s have a glance how actually these set of principles are playing a vital role in manufacturing & other sectors. Six Sigma principles are basically designed to improve the process in the manufacturing sector; this is not said by anyone history itself speaks a lot about Six Sigma in the manufacturing sector. Initially, it was developed to improve the process in manufacturing sector later with its positive outcome it has been applied to other sectors.

It has been a massive year for big data in 2016 and now the focus is on 2017. How much the job market of big data is going to grow and how it is going to impact the big data field. Almost we have completed Q1 of 2017 let’s see how it was going till now and how it will be for the remaining quarters.

@Twitter (Always wondering What’s Happening) is a social networking platform where the users share short burst thoughts and interact through messages. It is also known for online quick news.

Is it really holds a good impression when you have your own brand name? But have you ever thought of how important to build your personal online reputation in today’s world of digital media? Some people think like that I am not a CEO or co-founder or manager so it doesn’t matter much to me when people search for my name in Google.

Not sure if content marketing is right pick to your business or not? As one of the few marketing strategies is growing years over years and now content marketers face more competition than ever before. Content marketing is a strategic digital marketing approach to focus on creating and delivering valuable, relevant and consistent content to attract the audiences. Content marketing is the one of the effective marketing for your business to grow online and for good reason.

Bengaluru, the silicon valley of India has topped the list of the world most dynamic cities in the report released by JLL (Jones Lang LaSalle). According to the JLL city momentum index, 2017; Bengaluru along with 5 other Indian cities have got the place in top 30 lists.

The present world of Marketing is evolved from the apelike ancestors, then why are we not evolving? Well, this was the question of ages. And we already know where the technology of marketing is reached now from the time of creating a go-to-market strategy with the market plan was way too much sufficient for marketing any services of the company.

Now the vast changes in market modify the strategies and planning frequently on the basis of real-time market and to catch up the line of the market we need new media and technologies to achieve the results above the level of marketing to digital marketing.

In today’s competitive world where competition is on a high peak in each and every field of industry, Due to increase in competition every individual need to have extra knowledge or certification apart from a regular degree to go through any interview.

Yes, education is imperative for every individual. It shows the nation’s growth and development. How much is a nation educated is demonstrated by its individuals and their education. In this educated world nothing can be possible without education. So to survive in this world you have to be educated enough so that you can at least deal with others.

As technology is changing the world very fast, we can’t even imagine where we were after few years. In our day to day life, technology is changing at a fast rate.

1 hour of work can be completed within few minutes by using latest technologies. It is a collection of new skills, techniques, and processes. It has many effects.

Technology is a very wide term and everyone has a different way of to understand the meaning of technology. It is an application of science which helps to solve a problem.

Training is the best way to gain knowledge. Simply reading something and disremembering after few minutes is not a good choice.Training helps to remember things throughout the life rather than simply reading it. Giving proper training to existing employees and newly hired employees is beneficial and helpful for companies.

Education is important for everyone and it is the most powerful weapon to achieve success. It plays very important role in our life. Education is a must for happy and luxurious life. A person is incomplete without education. It helps an individual to become a good citizen.

A business also referred as firm, is an entity involved in the process of exchanging goods and services to the consumer. Running a business is not an easy job. 

Success in business requires hard work and money. Money is the most important thing that you must have to start your business. Without money, it is impossible to start a business.  Now starting a business is difficult but making a business successful is more difficult than that. Proper planning is needed to make a business successful.

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