The Impact of Internet of things on Marketing

By Steve Freedman

Last updated on Feb 11 2020

The Impact of Internet of things on Marketing

It is evident that IoT (Internet of Things) has become one of the most trending technologies today and is being discussed almost everywhere around the world. It is undoubtedly an increasingly growing concept at many workplaces and offers so many concepts to explore or reinvent. Internet of Things refers to a network of physical devices that can be connected to one another to collect or transfer data using the internet. It’s like merging the two worlds – digital and real but without the involvement of help from humans. Such a relief to human, laughing.
Now what is IoT?

The Internet of things (IoT) is a system of interrelated computing devices or mechanical and digital machines, animals, or people that are provided with unique identifiers and the ability to transfer data over a network without requiring human-to-human interaction or human-to-computer interaction or any objects.

According to a recent survey by CompTIA, by the end of the year 2020, the market of IoT – Internet of Things is expected to reach $11 trillion in global economic value-add by 2025.
Internet of Things (IoT) has a wide range of applications in various fields; including infrastructure, manufacturing, energy-saving, automation, healthcare and transportation. Internet of Things is already changing everything around us; the way we work, the way we live and even the way we communicate each other. With its increasing applications in several fields, Internet of Things is surely going to change the way we see the world of technology.

Few Examples: Let’s take a look at some of the most astonishing inventions in technology that involve IoT (Internet of Things), Cant wait to see more things happening around IoT:

Have you seen or heard of Internet Refrigerator?

The refrigerators are getting smarter; credits to the concept of Internet of Things (IoT). They are capable of sensing the kind of material being placed in it, keeps a track of groceries, makes a shopping list, allows you to send messages to the phones and even lets you play music.

Coffee Making Machines if another example of IoT:

A product of Internet of Things (IoT) called Mr.Coffee allows you to prepare coffee and even lets you choose the brew strength right from your phone. One-click and a steaming cup of coffee are ready for you. The machine is connected to the phone where you are required to install the suggested app and you are good to go!

Another Invention using IoT Thermostats:

With IoT (Internet of Things), we can now adjust the temperature of any room, at any time, from anywhere, simply through our phone. With sensors installed in the rooms, we can control them via our mobile phones. This is a great way to save energy.

Big achievement in Medical and Health care:

IoT (Internet of Things) has immensely benefited the field of medicine and healthcare with inventions like prescription bottles with sensors installed that remind the users of dosages.

Agritech Invention:

Internet of Things (IoT) allows the farmers to keep a track of soil quality and changes in weather with the devices used in farming that have in-built sensors.

“As the Internet of Things (Iot) advances, the very notion of a clear dividing line between reality and virtual reality becomes blurred, sometimes in creative ways.” – Geoff Mulgan

Future of IoT (Internet of Things):    
Undoubtedly, the future of IoT (Internet of Things) is promising and bright. It is expected to make our future smart and our lives easier. Most progress is expected in areas like Entertainment, Security, Agriculture, and Healthcare. There are several inventions relating to IoT (Internet of Things) in the research stage right now; that promises to blow our mind in the near future with their results. And there are a lot of job opportunities for the same. If this interests you, you can take up a certification courses and venture into this market. 

There are so many new technology courses you can learn from.

In conclusion, we can say that Internet of Things (IoT) has the potential to completely transform the make revolutionary changes in almost every field and industry. The possibilities here are endless and many organizations are investing billions in the ideas relating to Internet of Things (IoT) to make it successful and human life easier. This simple concept of extending internet connectivity to various devices is transforming the world making the future seem bright.

If you want to always stay connected to technology and keep learning new things to change your future then consider our Online On-Demand Courses. 


About the Author

Sprintzeal   Steve Freedman

Content Creator at Sprintzeal

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