Types of Infographics - When and How to Use

Types of Infographics - When and How to Use

Introduction

Types of Infographics used in Digital Marketing

Infographics are considered a valuable aspect in the field of digital marketing. Infographics are a type of visual representation that contain specific information and present it in a way that is relevant to the topic at hand in order to increase marketing for the intended product.

Designing a type of Infographics for a targeted topic or a product totally relies on the designer’s creativity and presentation skills. This allows the designers to choose how to present the details of the target subject. This is also what causes the creation of marketing trends.

As such changes keep occurring; The Future of Digital Marketing will completely start to rely on Infographics for quality traffic to a website. This helps in developing strategically presentable methods for presenting information more clearly.

Infographics are a useful technique for disseminating information for marketing initiatives. This helps to ensure that the information being displayed is as clear as possible.

 

What is Infographics?

As the term itself states, Infographics are a method used in multiple fields of digital marketing to visually represent information, designed graphically to make it more clear and understandable.

In any information conveying content, the Infographics are the most likely ones to be read than the plain text information. Because this concept aids in the simplification of complex information and the display of graphically visualized data,

When Infographics are considered to be used in a planned way, they help provide a simplified visualization. This can also help in gaining the attention of viewers.

Designing Infographics as YouTube thumbnails is part of YouTube marketing. Since there are multiple types of Infographics, it is wise to understand what type of Infographics influence your content and when and how to use them.

Here are some of the types of most-used Infographics, which can help you decide how to create a social media marketing strategy and design your social media content structure.

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Types of Infographics

Picking a desired format or type of Infographics can be very easy, but it is not about how the Infographics should present the brand, product, or topic.

The main objective of using an Infographics format is to provide as much detail as possible. One’s own convenience should not be the objective, but rather it should concentrate on providing valuable information to your targeted audience.

With that said, the following are some of the types and formats of Infographics that will help you understand when and how to use them.

 

Types of Infographics: 1 Informational Infographics

Informational Infographics include more text information compared to other types of Infographics. When choosing this format of Infographics, you make use of relevant images to depict relevant information at places necessary.

Such a type of Infographics is best for representing topics in presentations. By allowing your audience to get educated by such formats of Infographics, you can build a team trust and also work accordingly by spreading the knowledge of a single point.

Types of Infographics 1

This also allows you to demonstrate your extensive knowledge. 

When to use:

- Presentations dealing more briefly about a project.

- Sharing a quick overview on a selective topic.

- Planning a new project idea and scheduling of tasks.

- Introduction to new concepts.

How to use:

As obvious as it sounds, begin with an introduction and use points in the Infographics through graphically illustrated, descriptive images for better engagement.

Since this is not just any readable content, note to keep the information short and by organizing it accordingly helps in providing a better readability to the readers.

Also, it is important to note that the main objective here is to provide a visual depiction of the information. Hence, it is very important to use relevant depictions.

 

Types of Infographics: 2 List Infographics

The best way to depict information in a sophisticated and organized way is to represent the information in the form of a list. This helps make the information look more organized, and the more organized it looks, the easier it is to read.

Such type of Infographics depicts and describes information in list form. This visual representation allows users to depict information in various ways. And to enhance the content's quality and readability, additional graphics can be used with short descriptions.

Types of Infographics 2

When to use:

- To represent educational content.

- Listing out all topics related to subject in a presentation.

- Listing of points of a specific topic.

- Designing a To-Do list.

How to use:

Instead of drafting the content in details, it is best to create short points for the same. By making sure that the points do not get complicated, the Infographics can keep readers engaged.

Using graphical icons instead of bullets to represent points can make it more presentable. This allows readers to read with better understanding.

By grouping elements, sorting points with numbers, using borders, and using the entire format in a similar theme, it helps improve the preventability of the information provided. Organizing information in this way makes it look more organized.

 

Types of Infographics: 3 Statistical Infographic

When there are presentations that are supposed to be presented to the manager, such scenarios are part of statistical Infographics. Here, complex data, such as recorded onsite data, which is hard to explain verbally, will be presented visually.

Statistical Infographics are mostly represented with pie charts, graphs, and/or other basic data visualizing elements. Such types of Infographics are time-consuming to design, but they do help the audience understand the subject and the topic.

When to use:

- Data oriented project presentations.

- Project Workflow analysis.

- Presenting Survey stats.

How to use:

Though there are a vast variety of ways to represent result data or a statistic, it is important to choose the type of representation wisely.

Using an appropriate type of chart or graph can help give meaning to the data presented to the audience. By selecting a theme and designing the format with all relevant components like percentage, average, volume, and other such concepts.

 

Types of Infographics: 4 Comparison Infographics

As it goes with the name, Comparison Infographics is a visual representation of information that is provided on comparison of two topics. The objective of this format or type of Infographics is to provide readers with a clear understanding of the difference between any two topics.

Usually, two topics are labeled side by side, and then their individual key differences are pointed out. These points not only help readers understand the differences but also help convey individual information.

Types of Infographics 3

Such type of Infographics is mostly used in writing blogs for educational content and for writing research related survey reports. Such Infographics are also used for E-mail marketing to promote the benefits of a project or a targeted subject.

When to use:

- To convey opinion on 2 different topics at the same time.

- Making a research survey for comparing different results and subjects.

- To depict similarities.

- To represent Pros and Cons of a subject or a product.

How to use:

Here, color themes also play a good, playable role. This helps in identifying the individuality of any subject or the target product.

It is important to remember which content to highlight and which content to save in the contrast.

Make certain sections relevant. These sections must be divided either horizontally or vertically, but not both at the same time.

Grouping similar topics or related topics helps clearly understand the individuality of the subject.

 

Conclusion

By ending this article, we can clearly conclude that this article has delivered all the required information related to the types of Infographics used in marketing.

Infographics are visual representations of specific information provided in a manner relevant to the topic at hand in order to boost marketing for the targeted product.

Infographics are a useful technique for disseminating information for marketing initiatives. This helps to ensure that the information being displayed is as clear as possible.

Infographics are more likely to be read than plain text in any content that conveys information. Considering that this concept aids in the simplification of difficult material and the presentation of information that has been visually depicted,

The main goal of choosing an ideal Infographics format is to convey as much material as possible. The goal should be to focus on giving your chosen audience useful information rather than one's own convenience.

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To understand more clearly how to make use of Infographics in digital marketing to help your business rank on top,

Enroll now to Sprintzeal’s Digital Marketing Master’s Program.

Do visit Sprintzeal’s all courses page and explore more courses that suit your preferences.

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Sushmith

Sushmith

Our technical content writer, Sushmith, is an experienced writer, creating articles and content for websites, specializing in the areas of training programs and educational content. His writings are mainly concerned with the most major developments in specialized certification and training, e-learning, and other significant areas in the field of education.

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