About Certified Data Scientist Marketing (CDSMKT) DS2140
The CDSMKT program is designed for people who want to move past the guesswork of traditional advertising. This isn’t just about making pretty charts; it’s a deep dive into how data science actually fixes real-world growth problems. We focus on teaching you how to build predictive models that help with everything from finding your perfect customer to predicting who might stop using your service. Sprintzeal’s data scientist marketing training bridges the gap between creative marketing and technical grit. You will move from understanding basic click rates to building automated systems that can forecast trends and optimize entire budgets. This IABAC-backed path ensures you walk away as a specialist ready to tackle the toughest growth challenges in the 2026 market.
Certified Data Scientist Marketing (CDSMKT) DS2140 Key Features
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Why is right now the best time to join a data scientist marketing certification program?
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Bengaluru
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- We can customise the training
- Flexible pricing options
- 24x7 learner assistance and support
- We can deliver both In-Person or Live Online
- Pay after the training completion
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Course Agenda
Company Brochure
This IABAC-backed program is a specialized look into how data science is currently reshaping the world of sales and digital growth. We don't just talk about the theory; we show you the actual data science for marketing course workflow that pros use to make campaigns more efficient. You’ll explore how to take raw user data and refine it into descriptive analytics that help leadership see the "big picture" of their customer base clearly.
We focus heavily on practical application over abstract theory. You’ll learn how to structure your projects so they are fast, reliable, and ready to be used in a live business environment. By the time you finish your training, you’ll be comfortable handling predictive analytics and workflow improvements that save time and maximize revenue. It’s a perfect mix of creative intuition and technical skill that turns you into a specialized professional.
Data Scientist Marketing Course Description
Our specialized data scientist marketing certification provides a complete view of how machine learning actually works in a consumer-focused setting. We move beyond simple academic scripts and show you how to build professional-grade systems that can handle real-world market noise. You’ll learn how to work with massive datasets, choose the right algorithms for customer segmentation, and test your models to make sure they are accurate and profitable.
The curriculum also dives into the "real-world" side of the job—the actual challenges and limitations of using data science in marketing. You’ll learn how to handle data privacy, cookie-less tracking hurdles, and the difficulties of transitioning traditional creative teams into a data-driven mindset. By the end, you’ll be a versatile expert who can build, test, and launch marketing tools that actually work when real budgets are on the line.
This program is built around these six practical goals to make sure you are ready for the job:
- Master Marketing Metrics:
Understand the key roles and processes driving growth. - Streamline Workflows:
Optimize marketing processes using data to save time. - Visualize Consumer Stories:
Turn raw numbers into clear, impactful visual charts. - Forecast Market Trends:
Predict future customer needs and campaign performance patterns. - Manage Privacy Risks:
Navigate the ethical limits of tracking and consumer data. - Apply Real-World Logic:
Solve practical marketing puzzles through hands-on project work.
When you finish this training, you’re walking away with a toolkit that is in massive demand globally. You’ll be able to:
- Build predictive models that can spot market trends before the competition does.
- Optimize complex marketing funnels to make them faster and more cost-effective.
- Explain the "why" behind sales drops to leadership using clear, data-backed evidence.
- Handle the specific ethical and data privacy challenges unique to the consumer world.
- Present your findings in a way that helps companies build stronger and more loyal brands.
Right now, every brand—from the local startup to the global giant—is scrambling to find the person who can explain why their ads aren't hitting the mark. They don't just need a standard "marketer"; they need a data scientist in marketing who can look at the digital footprints left by customers and turn them into a clear plan of action. This certification shows you’re one of the few who can actually "read the room" in a digital sense.
Once you’ve mastered these skills, you’ll be ready for high-impact roles such as:
- Growth Marketing Manager:
You’ll be the person who digs into user behavior to fix the leaks in the sales funnel and find new ways to grow the business. - Marketing Analytics Lead:
Instead of just running ads and hoping for the best, you’ll be the one designing the systems that ensure every dollar spent actually brings back a return. - Consumer Insight Analyst:
You’ll be telling the story of your customers through numbers, spotting who is loyal and who is about to leave before it actually happens. - Marketing Automation Specialist:
You'll be mapping out exactly how a company should scale its reach by setting up smart systems that respond to real user data in real-time.
Exam Pattern and Structure
- Exam Name: Certified Data Scientist Marketing (CDSMKT)
- Exam Code: DS2140
- Format: Project Submission (Practical assessment of your skills).
- Duration: You have 8 hours to complete and submit your project.
- Exam Mode: Open book (You can use your notes and materials).
- To Pass: Grades range from A+ to C. An 'F' is the only failing grade.
- Grading Focus: Project summary, model performance, and data analysis quality.
- Results: Preliminary results in 9 days; official results within 15 days.
Complete Course Syllabus Breakdown
- Part 1: Marketing Overview (Roles, Metrics, and Key Processes)
- Part 2: Data Science Workflow (Optimization and Descriptive Analytics)
- Part 3: Predictive Analytics Application (Core Concepts and ML in Marketing)
- Part 4: Challenges and Limitations of Data Science in the Marketing Sector
- Part 5: Data Science Use Cases in Practice (Industry Case Studies)
- Part 6: Final Data Science Project (Real-World Application)
Certification Validity and Prerequisites
Your CDSMKT badge is a specialized credential that proves your domain expertise. To enroll, you must already hold a Certified Data Scientist (CDS) certification. This ensures you have the foundational skills needed to handle the advanced marketing concepts we cover. Like other IABAC credentials, your digital certificate is easily verifiable and recognized by top-tier global organizations.
Continuous Learning
Getting your certificate is a huge win, but in the digital marketing world, the ground is always shifting. Algorithms change, and privacy rules—like the shift away from cookies—are rewriting the playbook every year. We encourage you to stay close to the IABAC community to keep your edge. It’s about more than just a badge; it’s about making sure your strategies for things like real-time bidding and predictive modeling stay sharp for 2026 and beyond.
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Participant Reviews
Your career is our goal. We care for your professional empowerment. Don’t take it from us. Find out what our participants say about our service!
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Srikant Sunkara 5
Feb 19th, 25
Team Lead at Schroders
The training offered by Sprintzeal is one of the most comprehensive and complete training. Right from beginning of my interaction with support team especially Foram for registration of course to actual training by an expert trainer to conducting exam online it was a pleasant experience. The trainer Mr Faizal is very knowledgeable and made the topic very easy to understand by giving realistic example with support from a detailed training material offered. Would highly recommend the valuable training sessions at reasonable pricing point. Keep up the good job.
Tony Mathew 5
Feb 5th, 25
Senior Program Manager
The training was very worthwhile and Mahesh the trainer was extremely knowledgeable. He provided real-world examples that assisted greatly. The content was well written, understandable and valuable. I would highly recommend this company and class for others. Lastly, the sign-up and coordination for the class was good as well.
Kairee Weirick 5
Feb 15th, 25
Service Desk Analyst
An extraordinary experience to understand the concept of ITIL v4 foundation. The trainer is highly collaborative and resourceful.
Dave Sung 5
Feb 19th, 25
IT Project Manager
Good Work Sprintzeal! The Course helped me gain deep understanding of the CompTIA Security+. The hand-on approach used by the trainer was very helpful. The trainer was very patient and answered all questions satisfactorily. Really glad to have come across this course from Sprintzeal.
Linda Parrish 5
Jun 19th, 25
Energy Contracts Administrator
Awesome CBAP Test Prep Course with Excellent Customer Service. In March 2019, select staff from two of our departments partnered up to undertake the CBAP Test Prep course offered by Sprintzeal. I learned the BABOK was difficult to comprehend until our trainer, Delilah Allison, explained the book's layout and the meaning behind each section. Her teachings enable me to grasp the Business Analysis concept (even though most of my tasks were in a project management world). Our Account Manager, Alex Wood, provided excellent customer service going above the call of duty to ensure our satisfaction. We did encounter some hiccups along the way which were either resolved or addressed in an expedited manner. Also, the price per person was reasonable compared to what was offered and what other companies offered. My overall experience with Sprintzeal is a positive one. I would definitely recommend the class. Source - Trustpilot
Sarfaraj Alam 5
Jun 5th, 25
Network Security Engineer L3
Course Name: ITIL V4 Foundation
It was a great learning experience overall. The training session was very interactive with every question answered.Highly recommended.
Lance Meyer 5
Apr 1st, 25
Network Administrator
Great practical application and 1-1 training
The training was virtual and thus I was expecting a 'room' full of people. However it was just the instructor (Sonu Verma) and I. This made it much easier to tailor the instruction to my background and learning style and to go faster through material that I was already comfortable with.
James Johnson 5
Feb 19th, 25
Fleet mechanic and supervisor at U.S. Army
PMP Bootcamp Learned so much during the 4-day training PMP Bootcamp. Had an amazing instructor (Gabbi), who shared the first-hand experience of what we could expect working as a certified PMP.
Lon Chin 5
Mar 5th, 25
Ass't Director - IT Security at US GAO
CISA Review - Good class and instructor. Would recommend.
Logan DeSanto 5
Jun 13th, 25
System Engineer
Overall Sprintzeal Comptia A+ was great, they helped me a lot just learning stuff I would have never learned otherwise, one way they could improve is by starting a bit earlier in IT, like just giving basic knowledge and vocabulary that we should know. Otherwise once we learned everything it was pretty easy to grasp.
Think of the CDS as your foundational training. Marketing data moves fast and can get incredibly messy, so we want to make sure you have the basics of data science down before we throw you into complex consumer models. It’s all about setting you up to win.
Not at all. Forget the typical bubble-sheet exams. Your final hurdle is a 100% practical project. You’ll get 8 hours to solve a genuine growth puzzle, proving to future bosses that you can actually deliver results when the clock is ticking.
Yes. We keep our ears to the ground to make sure our curriculum includes the latest 2026 trends. You’ll dive into how AI is currently being used for customer sentiment analysis, automated ad optimization, and hyper-personalized outreach.
Frequently Asked Questions
We don't just teach from a book. Our instructors are actual pros who build these systems for a living. Because we focus on the skills you actually use on the job, you can trust that our methods are designed to help you master the material quickly and effectively.
Definitely. We know your schedule is likely busy, so we offer weekend sessions and evening meetups. You can build your future in growth analytics without having to step away from your current role and paycheck.
You won't be left alone to figure it out. Our cloud labs come with 24/7 help. If a script isn't running or an algorithm is being stubborn, our mentors are a quick message away to help you troubleshoot until everything clicks.
As soon as you wrap up your training sessions, we’ll get your course completion certificate over to you. This is the key you need to unlock the IABAC project exam. Once you clear that final step, you’ll hold a globally recognized specialization.
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