About Certified Data Scientist Marketing (CDSMKT) DS2140
The CDSMKT program is designed for people who want to move past the guesswork of traditional advertising. This isn’t just about making pretty charts; it’s a deep dive into how data science actually fixes real-world growth problems. We focus on teaching you how to build predictive models that help with everything from finding your perfect customer to predicting who might stop using your service. Sprintzeal’s data scientist marketing training bridges the gap between creative marketing and technical grit. You will move from understanding basic click rates to building automated systems that can forecast trends and optimize entire budgets. This IABAC-backed path ensures you walk away as a specialist ready to tackle the toughest growth challenges in the 2026 market.
Certified Data Scientist Marketing (CDSMKT) DS2140 Key Features
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Mumbai
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Course Agenda
Company Brochure
This IABAC-backed program is a specialized look into how data science is currently reshaping the world of sales and digital growth. We don't just talk about the theory; we show you the actual data science for marketing course workflow that pros use to make campaigns more efficient. You’ll explore how to take raw user data and refine it into descriptive analytics that help leadership see the "big picture" of their customer base clearly.
We focus heavily on practical application over abstract theory. You’ll learn how to structure your projects so they are fast, reliable, and ready to be used in a live business environment. By the time you finish your training, you’ll be comfortable handling predictive analytics and workflow improvements that save time and maximize revenue. It’s a perfect mix of creative intuition and technical skill that turns you into a specialized professional.
Data Scientist Marketing Course Description
Our specialized data scientist marketing certification provides a complete view of how machine learning actually works in a consumer-focused setting. We move beyond simple academic scripts and show you how to build professional-grade systems that can handle real-world market noise. You’ll learn how to work with massive datasets, choose the right algorithms for customer segmentation, and test your models to make sure they are accurate and profitable.
The curriculum also dives into the "real-world" side of the job—the actual challenges and limitations of using data science in marketing. You’ll learn how to handle data privacy, cookie-less tracking hurdles, and the difficulties of transitioning traditional creative teams into a data-driven mindset. By the end, you’ll be a versatile expert who can build, test, and launch marketing tools that actually work when real budgets are on the line.
This program is built around these six practical goals to make sure you are ready for the job:
- Master Marketing Metrics:
Understand the key roles and processes driving growth. - Streamline Workflows:
Optimize marketing processes using data to save time. - Visualize Consumer Stories:
Turn raw numbers into clear, impactful visual charts. - Forecast Market Trends:
Predict future customer needs and campaign performance patterns. - Manage Privacy Risks:
Navigate the ethical limits of tracking and consumer data. - Apply Real-World Logic:
Solve practical marketing puzzles through hands-on project work.
When you finish this training, you’re walking away with a toolkit that is in massive demand globally. You’ll be able to:
- Build predictive models that can spot market trends before the competition does.
- Optimize complex marketing funnels to make them faster and more cost-effective.
- Explain the "why" behind sales drops to leadership using clear, data-backed evidence.
- Handle the specific ethical and data privacy challenges unique to the consumer world.
- Present your findings in a way that helps companies build stronger and more loyal brands.
Right now, every brand—from the local startup to the global giant—is scrambling to find the person who can explain why their ads aren't hitting the mark. They don't just need a standard "marketer"; they need a data scientist in marketing who can look at the digital footprints left by customers and turn them into a clear plan of action. This certification shows you’re one of the few who can actually "read the room" in a digital sense.
Once you’ve mastered these skills, you’ll be ready for high-impact roles such as:
- Growth Marketing Manager:
You’ll be the person who digs into user behavior to fix the leaks in the sales funnel and find new ways to grow the business. - Marketing Analytics Lead:
Instead of just running ads and hoping for the best, you’ll be the one designing the systems that ensure every dollar spent actually brings back a return. - Consumer Insight Analyst:
You’ll be telling the story of your customers through numbers, spotting who is loyal and who is about to leave before it actually happens. - Marketing Automation Specialist:
You'll be mapping out exactly how a company should scale its reach by setting up smart systems that respond to real user data in real-time.
Exam Pattern and Structure
- Exam Name: Certified Data Scientist Marketing (CDSMKT)
- Exam Code: DS2140
- Format: Project Submission (Practical assessment of your skills).
- Duration: You have 8 hours to complete and submit your project.
- Exam Mode: Open book (You can use your notes and materials).
- To Pass: Grades range from A+ to C. An 'F' is the only failing grade.
- Grading Focus: Project summary, model performance, and data analysis quality.
- Results: Preliminary results in 9 days; official results within 15 days.
Complete Course Syllabus Breakdown
- Part 1: Marketing Overview (Roles, Metrics, and Key Processes)
- Part 2: Data Science Workflow (Optimization and Descriptive Analytics)
- Part 3: Predictive Analytics Application (Core Concepts and ML in Marketing)
- Part 4: Challenges and Limitations of Data Science in the Marketing Sector
- Part 5: Data Science Use Cases in Practice (Industry Case Studies)
- Part 6: Final Data Science Project (Real-World Application)
Certification Validity and Prerequisites
Your CDSMKT badge is a specialized credential that proves your domain expertise. To enroll, you must already hold a Certified Data Scientist (CDS) certification. This ensures you have the foundational skills needed to handle the advanced marketing concepts we cover. Like other IABAC credentials, your digital certificate is easily verifiable and recognized by top-tier global organizations.
Continuous Learning
Getting your certificate is a huge win, but in the digital marketing world, the ground is always shifting. Algorithms change, and privacy rules—like the shift away from cookies—are rewriting the playbook every year. We encourage you to stay close to the IABAC community to keep your edge. It’s about more than just a badge; it’s about making sure your strategies for things like real-time bidding and predictive modeling stay sharp for 2026 and beyond.
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Participant Reviews
Your career is our goal. We care for your professional empowerment. Don’t take it from us. Find out what our participants say about our service!
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Trevor Grier 5
Apr 10th, 25
IT Product Development Specialist
The trainer has a very good knowledge of CompTIA A+ and explain the concepts very nicely and clear all understanding and help troubleshoot when needed.
Jens Engstfeld 5
Mar 8th, 25
Senior Project Manager
It is really very nice experience for me to learn ITIL®V4 Foundation practices. Everything is defined in very well way. I strongly thankful to the trainer who has very good knowledge in this field. I recommend this course who want to learn more about ITIL.
Ohiorenua Ahanmisi 5
Mar 4th, 25
Water/Wastewater Process Design Specialist
It was a really insightful and resourceful training session on the lean six sigma green belt. The trainer swati was very knowledgeable on the lean six sigma concept and was able to transfer the knowledge across effectively. I would recommend sprintzeal to my colleagues and friends.
Marc Yost 5
Jan 13th, 25
Account Executive at Kymera
This class was extremely helpful. Our instructor Estephania did a great job of explaining the material and answering questions we had.
TESS MARSH 5
Mar 17th, 25
Community Manager
I received marking emails for Sprintzeal during the last year or so. My intention was to earn my PMP certification in 2020. COVID-19 helped to motivate me to get signed up. The first live online training class was a disappointment, the instructor was ill and that round of training was cancelled. Sprintzeal staff apologized and did a great job of finding me a place in the next round of training.
The instructor for the second training session was very good. He went at a pace that was just right, was patient and make sure we understood the concepts before moving on.
Shaikh Rahman 5
Jan 6th, 25
Senior Cloud Network Security Engineer
It was an excellent live online training session. The Trainer ‘Munawar Ahmed Shaikh’ is an interactive person, and he has lots of industrial experience. He used to explain the project reference that he did on the industry that helped to understand the different CISSP domains.The training session was through GoToMeeting, and it interrupted the session. The trainer spent time troubleshooting the GoToMeeting, and why the drawing board was not displayed on the screen, voice breaks during the sessions. Sprintzeal should change GoToMeeting for better live online training sessions. I highly recommend ‘Munawar Ahmed Shaikh’ for CISSP training.
Sean Davis 5
Jun 12th, 25
Navy Veteran IT Professional
I had the opportunity to take the ITIL 4 Foundations course through Sprintzeal and it was a great experience. My instructor was Courtney, and I feel she prepared me to take and pass the exam on my first attempt. Courtney is very knowledgeable, and her instruction method was conducive for a positive learning environment. I will request her in the future as I plan to expand on my knowledge in ITIL. Alex was vital in my successful enrollment and always a trusted agent to aid in my self development plan. Sprintzeal is a great organization to aid in your ability to better yourself through expert instruction.
T Bourke 5
Jun 19th, 25
Director of Operations
My trainer Dan Chauncey was extremely helpful with practical experiences that he conveyed regarding several of the questions that I had. The information is extensive. And the tools that have been provided are very detailed and umderstandable. Thorough training. Looking forward to more in the future.
James Johnson 5
Feb 19th, 25
Fleet mechanic and supervisor at U.S. Army
PMP Bootcamp Learned so much during the 4-day training PMP Bootcamp. Had an amazing instructor (Gabbi), who shared the first-hand experience of what we could expect working as a certified PMP.
Victor Cobile 5
Feb 20th, 25
Management and Program Analyst at Logistics Readiness Center
Mr. Biswa has been a very thorough instructor providing a very comprehensive training on Program Management. It has been a pleasure learning from him and look forward to taking more courses under Sprintzeal for related topics on Program Management. I will take what I have learned from him and Sprintzeal to my workplace and maybe apply some of the lessons in the area of Procurement Management. I feel also that I am maybe 60% percent ready to take the exam but will be close to 100% by the time I read more course materials and study for it. Thank you for the learning experience and look forward to learning some more.
Think of the CDS as your foundational training. Marketing data moves fast and can get incredibly messy, so we want to make sure you have the basics of data science down before we throw you into complex consumer models. It’s all about setting you up to win.
Not at all. Forget the typical bubble-sheet exams. Your final hurdle is a 100% practical project. You’ll get 8 hours to solve a genuine growth puzzle, proving to future bosses that you can actually deliver results when the clock is ticking.
Yes. We keep our ears to the ground to make sure our curriculum includes the latest 2026 trends. You’ll dive into how AI is currently being used for customer sentiment analysis, automated ad optimization, and hyper-personalized outreach.
Frequently Asked Questions
We don't just teach from a book. Our instructors are actual pros who build these systems for a living. Because we focus on the skills you actually use on the job, you can trust that our methods are designed to help you master the material quickly and effectively.
Definitely. We know your schedule is likely busy, so we offer weekend sessions and evening meetups. You can build your future in growth analytics without having to step away from your current role and paycheck.
You won't be left alone to figure it out. Our cloud labs come with 24/7 help. If a script isn't running or an algorithm is being stubborn, our mentors are a quick message away to help you troubleshoot until everything clicks.
As soon as you wrap up your training sessions, we’ll get your course completion certificate over to you. This is the key you need to unlock the IABAC project exam. Once you clear that final step, you’ll hold a globally recognized specialization.
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