About Certified Data Scientist Marketing (CDSMKT) DS2140
The CDSMKT program is designed for people who want to move past the guesswork of traditional advertising. This isn’t just about making pretty charts; it’s a deep dive into how data science actually fixes real-world growth problems. We focus on teaching you how to build predictive models that help with everything from finding your perfect customer to predicting who might stop using your service. Sprintzeal’s data scientist marketing training bridges the gap between creative marketing and technical grit. You will move from understanding basic click rates to building automated systems that can forecast trends and optimize entire budgets. This IABAC-backed path ensures you walk away as a specialist ready to tackle the toughest growth challenges in the 2026 market.
Certified Data Scientist Marketing (CDSMKT) DS2140 Key Features
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Why is right now the best time to join a data scientist marketing certification program?
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Kuala Lumpur
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- We can deliver both In-Person or Live Online
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Course Agenda
Company Brochure
This IABAC-backed program is a specialized look into how data science is currently reshaping the world of sales and digital growth. We don't just talk about the theory; we show you the actual data science for marketing course workflow that pros use to make campaigns more efficient. You’ll explore how to take raw user data and refine it into descriptive analytics that help leadership see the "big picture" of their customer base clearly.
We focus heavily on practical application over abstract theory. You’ll learn how to structure your projects so they are fast, reliable, and ready to be used in a live business environment. By the time you finish your training, you’ll be comfortable handling predictive analytics and workflow improvements that save time and maximize revenue. It’s a perfect mix of creative intuition and technical skill that turns you into a specialized professional.
Data Scientist Marketing Course Description
Our specialized data scientist marketing certification provides a complete view of how machine learning actually works in a consumer-focused setting. We move beyond simple academic scripts and show you how to build professional-grade systems that can handle real-world market noise. You’ll learn how to work with massive datasets, choose the right algorithms for customer segmentation, and test your models to make sure they are accurate and profitable.
The curriculum also dives into the "real-world" side of the job—the actual challenges and limitations of using data science in marketing. You’ll learn how to handle data privacy, cookie-less tracking hurdles, and the difficulties of transitioning traditional creative teams into a data-driven mindset. By the end, you’ll be a versatile expert who can build, test, and launch marketing tools that actually work when real budgets are on the line.
This program is built around these six practical goals to make sure you are ready for the job:
- Master Marketing Metrics:
Understand the key roles and processes driving growth. - Streamline Workflows:
Optimize marketing processes using data to save time. - Visualize Consumer Stories:
Turn raw numbers into clear, impactful visual charts. - Forecast Market Trends:
Predict future customer needs and campaign performance patterns. - Manage Privacy Risks:
Navigate the ethical limits of tracking and consumer data. - Apply Real-World Logic:
Solve practical marketing puzzles through hands-on project work.
When you finish this training, you’re walking away with a toolkit that is in massive demand globally. You’ll be able to:
- Build predictive models that can spot market trends before the competition does.
- Optimize complex marketing funnels to make them faster and more cost-effective.
- Explain the "why" behind sales drops to leadership using clear, data-backed evidence.
- Handle the specific ethical and data privacy challenges unique to the consumer world.
- Present your findings in a way that helps companies build stronger and more loyal brands.
Right now, every brand—from the local startup to the global giant—is scrambling to find the person who can explain why their ads aren't hitting the mark. They don't just need a standard "marketer"; they need a data scientist in marketing who can look at the digital footprints left by customers and turn them into a clear plan of action. This certification shows you’re one of the few who can actually "read the room" in a digital sense.
Once you’ve mastered these skills, you’ll be ready for high-impact roles such as:
- Growth Marketing Manager:
You’ll be the person who digs into user behavior to fix the leaks in the sales funnel and find new ways to grow the business. - Marketing Analytics Lead:
Instead of just running ads and hoping for the best, you’ll be the one designing the systems that ensure every dollar spent actually brings back a return. - Consumer Insight Analyst:
You’ll be telling the story of your customers through numbers, spotting who is loyal and who is about to leave before it actually happens. - Marketing Automation Specialist:
You'll be mapping out exactly how a company should scale its reach by setting up smart systems that respond to real user data in real-time.
Exam Pattern and Structure
- Exam Name: Certified Data Scientist Marketing (CDSMKT)
- Exam Code: DS2140
- Format: Project Submission (Practical assessment of your skills).
- Duration: You have 8 hours to complete and submit your project.
- Exam Mode: Open book (You can use your notes and materials).
- To Pass: Grades range from A+ to C. An 'F' is the only failing grade.
- Grading Focus: Project summary, model performance, and data analysis quality.
- Results: Preliminary results in 9 days; official results within 15 days.
Complete Course Syllabus Breakdown
- Part 1: Marketing Overview (Roles, Metrics, and Key Processes)
- Part 2: Data Science Workflow (Optimization and Descriptive Analytics)
- Part 3: Predictive Analytics Application (Core Concepts and ML in Marketing)
- Part 4: Challenges and Limitations of Data Science in the Marketing Sector
- Part 5: Data Science Use Cases in Practice (Industry Case Studies)
- Part 6: Final Data Science Project (Real-World Application)
Certification Validity and Prerequisites
Your CDSMKT badge is a specialized credential that proves your domain expertise. To enroll, you must already hold a Certified Data Scientist (CDS) certification. This ensures you have the foundational skills needed to handle the advanced marketing concepts we cover. Like other IABAC credentials, your digital certificate is easily verifiable and recognized by top-tier global organizations.
Continuous Learning
Getting your certificate is a huge win, but in the digital marketing world, the ground is always shifting. Algorithms change, and privacy rules—like the shift away from cookies—are rewriting the playbook every year. We encourage you to stay close to the IABAC community to keep your edge. It’s about more than just a badge; it’s about making sure your strategies for things like real-time bidding and predictive modeling stay sharp for 2026 and beyond.
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Participant Reviews
Your career is our goal. We care for your professional empowerment. Don’t take it from us. Find out what our participants say about our service!
Lynne Colley 5
Jul 24th, 25
Clarity | Action = Corporate Real Estate and FM Consulting Coach
Best training ever. Muhammad Faisal was just the best tutor. By the end of 4 days training from zero start I was already achieving over 60 percent and then just had to follow up with the study plan and go ahead with the momentum. Nothing was too much trouble. Extremely supportive tutor who also coached me with the application process and heaps of tips for the exam. I know I am ready and I will come back and let you know when I pass in the next month. for sure.
Aijaz Shaikh 5
Jan 28th, 25
Agile Project Manager experienced in Information Exchange, Digital Transformation, Cyber Security & Cloud Computing
Indeed, A Great Learning Experience !!! I am very thankful for choosing Sprintzeal as my training medium for PMP. All the team members from Sprintzeal spent a whole lot of time with me right from the start of my application until my application was accepted by PMI. I am personally thankful to David Johnson and Alex Wood for all their assistance along the way. The training part from Sprintzeal has the class of its own. It has been such a good learning experience. I am jazzed to admit that Tammy (the instructor) made the entire journey of understanding PMP terminology and concepts a great experience. She is crystal clear about all of the mathematical concepts associated with PMP. This is really helpful in understanding the project management concepts She got the whole training properly structured and easy to follow Sprintzeal course material to meet the course learning objectives. She got right to the point and helped me understand all the important bits in a timely manner.. Tammy is very patient to answer our question and covered all materials within 4 days. Moreover, she shares her past real PM experience with us and make this class more "practical" and assist us to combine work experience with theory. I learned a great deal of knowledge as well as exam-passing-tips in this intensive/productive class. With Sprintzeal came Tammy, both of them are awesome. Thank you both.
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Patrick Kinney 4
Feb 9th, 25
Experienced Senior Project/Program Manager actively seeking new opportunities
Kevin Davis did a great job delivering the PMP Exam prep class.
Mark Ridgely 4
Jun 30th, 25
Project Manager
Instructor very knowledgeable of the PMI content and provided solid instruction as such as well as practical experience in exam preparation and test taking strategy.
Online version of class was better than anticipated, but think I still would have preferred in person classroom setting.
Sheila Hanlon Ravindran 5
Jul 17th, 25
Global Technology Executive in Information Technology (IT) and Financial Services
Course name: ITIL® 4 Foundation
The trainer addressed each and every doubt/concerns raised by the group. He also ensured the entire course material is covered during the session. displayed solid communication skill and subject expertness. Thank you very much.
Kimmie Edwards 5
Apr 30th, 25
Chief Executive Officer
It's really helpful training. I did learn a lot regarding the Lean Six Sigma Black Belt . I believe I am able to pass the exam and get certification after the training.
Sean Davis 5
Jun 12th, 25
Navy Veteran IT Professional
I had the opportunity to take the ITIL 4 Foundations course through Sprintzeal and it was a great experience. My instructor was Courtney, and I feel she prepared me to take and pass the exam on my first attempt. Courtney is very knowledgeable, and her instruction method was conducive for a positive learning environment. I will request her in the future as I plan to expand on my knowledge in ITIL. Alex was vital in my successful enrollment and always a trusted agent to aid in my self development plan. Sprintzeal is a great organization to aid in your ability to better yourself through expert instruction.
Robert Porto 5
Jul 9th, 25
Software Engineer
I have had a great experience with my AWS training with Sprintzeal. Originally the trainer I had my first training batch with, was a bit difficult for me to understand. She was honestly very knowledgeable but I couldn't grasp the concepts with her style. I reached out to Jason Caldwell/Leonard Paul about my early learning experience. I was incredibly pleased that I was moved to another trainers training batch. My new trainer (Paul Oyola) was easy for me to understand at a pace that was better fit for me. Paul was not only friendly from day 1 but remained that way throughout all of the classes. He was incredibly patient, knowledgeable, and efficient. If Paul didn't have an answer to a question one of the students asked, Paul would search for an answer and provide us with more information. I haven't taken the AWS exam yet, but I am confident I will pass and look forward to letting Paul know. I am so happy that I chose Sprintzeal for my AWS training. I am also pleased with the patience and customer service I received from the time Leonard Paul reached out to me to the time Jason Caldwell and Alex Wood assisted me as needed. Great experience all the way around!
Benjamin Choo 5
Mar 15th, 25
Senior IT Project Manager
It was a great experience learning CompTIA A+ with the trainer. Thank you for all the effort you put while teaching us
Stephen Abioye 5
May 30th, 25
WA/EPEA Approvals Team Lead at Alberta Environment and Parks, Government of Alberta
The Admin works from registration to training was very helpful.
Think of the CDS as your foundational training. Marketing data moves fast and can get incredibly messy, so we want to make sure you have the basics of data science down before we throw you into complex consumer models. It’s all about setting you up to win.
Not at all. Forget the typical bubble-sheet exams. Your final hurdle is a 100% practical project. You’ll get 8 hours to solve a genuine growth puzzle, proving to future bosses that you can actually deliver results when the clock is ticking.
Yes. We keep our ears to the ground to make sure our curriculum includes the latest 2026 trends. You’ll dive into how AI is currently being used for customer sentiment analysis, automated ad optimization, and hyper-personalized outreach.
Frequently Asked Questions
We don't just teach from a book. Our instructors are actual pros who build these systems for a living. Because we focus on the skills you actually use on the job, you can trust that our methods are designed to help you master the material quickly and effectively.
Definitely. We know your schedule is likely busy, so we offer weekend sessions and evening meetups. You can build your future in growth analytics without having to step away from your current role and paycheck.
You won't be left alone to figure it out. Our cloud labs come with 24/7 help. If a script isn't running or an algorithm is being stubborn, our mentors are a quick message away to help you troubleshoot until everything clicks.
As soon as you wrap up your training sessions, we’ll get your course completion certificate over to you. This is the key you need to unlock the IABAC project exam. Once you clear that final step, you’ll hold a globally recognized specialization.
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