The Impact of Internet of things on Marketing

Internet of Things Explained

It is evident that the IoT Internet of Things has become one of the most trending technologies today and is being discussed almost everywhere around the world. It is undoubtedly an increasingly growing concept at many workplaces and offers so many concepts to explore or reinvent.

Internet of Things refers to a network of physical devices that can be connected to one another to collect or transfer data using the internet. IoT system is like merging the two worlds – digital and real but without the involvement of help from humans. 

What is IoT and what are IoT applications?

The Internet of things (IoT) is a system of interrelated computing devices or mechanical and digital machines, animals, or people that are provided with unique identifiers and the ability to transfer data over a network without requiring human-to-human interaction or human-to-computer interaction or any objects.

According to a recent survey by CompTIA, by the end of the year 2020, the market of IoT – Internet of Things is expected to reach $11 trillion in global economic value-add by 2025.

Internet of Things (IoT) has a wide range of applications in various fields; including infrastructure, manufacturing, energy-saving, automation, healthcare, and transportation. Internet of Things is already changing everything around us; the way we work, the way we live, and even the way we communicate with each other.  IoT security is a booming technology. With its increasing applications in several fields, the Internet of Things is surely going to change the way we see the world of technology.

Internet of Things Applications

Let’s take a look at some of the most astonishing inventions in technology that involve IoT devices

Internet Refrigerator

Have you seen or heard of Internet Refrigerator? The refrigerators are getting smarter and serving as an IoT platform. With the concept of the Internet of Things (IoT), they are capable of sensing the kind of material being placed in it, keeps a track of groceries, making a shopping list, allowing you to send messages to the phones, and even letting you play music.

Coffee Making Machines 

Coffee Making Machines is another example of IoT. A product of Internet of Things IoT technology called Mr.Coffee allows you to prepare coffee and even lets you choose the brew strength right from your phone. One click and a steaming cup of coffee are ready for you. The machine is connected to the phone where you are required to install the suggested app and you are good to go!


Another Invention using IoT is Thermostats. With IoT (Internet of Things), we can now adjust the temperature of any room, at any time, from anywhere, simply through our phone. With sensors installed in the rooms, we can control them via our mobile phones. This is a great way to save energy.

Medical and Health care

IoT (Internet of Things) has immensely benefited the field of medicine and healthcare with inventions like prescription bottles with sensors installed that remind the users of dosages. 

Professionals are trained to manage IoT devices and serve their targeted customers better. 

Agritech Invention

Internet of Things (IoT) allows the farmers to keep a track of soil quality and changes in weather with the devices used in farming that have in-built sensors.

“As the Internet of Things (IoT) advances, the very notion of a clear dividing line between reality and virtual reality becomes blurred, sometimes in creative ways.” – Geoff Mulgan

Future of IoT (Internet of Things)

Undoubtedly, the future of IoT (Internet of Things) is promising and bright. It is expected to make our future smart and our lives easier. Most progress is expected in areas like Entertainment, Security, Agriculture, and Healthcare. There are several inventions relating to IoT (Internet of Things) in the research stage right now; that promises to blow our minds in the near future with their results. And there are a lot of job opportunities for the same. If this interests you, you can take up a certification course and venture into this market. 

There are so many new technology courses you can learn from.

In conclusion, we can say that the Internet of Things (IoT) has the potential to completely transform the make revolutionary changes in almost every field and industry. Although some challenges of IoT do exist, its advantages outweigh them. 

The possibilities with the rising of internet of things devices are endless and many organizations are investing billions in the ideas relating to the Internet of Things (IoT) to make it successful and human life easier. This simple concept of the internet of everything extending internet connectivity to various devices is transforming the world making the future seem bright.

If you want to always stay connected to technology and keep learning new things to change your future then consider our Online On-Demand Courses. 



With over 3 years of experience in creating informative, authentic, and engaging content, Nandini is a technology content writer who is skilled in writing well-researched articles, blog posts, newsletters, and other forms of content. Her works are focused on the latest updates in E-learning, professional training and certification, and other important fields in the education domain.