Total Quality Management - Concepts, Principles and Implementation

Total Quality Management - Concepts, Principles and Implementation

Complete Overview of Total Quality Management

A project of any size can only be successful if it happens to cut through the clutter and establish in quality and in delivering value to the end-user. That’s when businesses put together their heads and worked on the quality issues that bogged most products. It actually was a burden on time and money when products did not turn out as they were supposed, and redoing them was not getting the business anywhere. That is when total quality management took its roots, and it paved the way to focus on total quality control.

Total quality management looked into various flaws by looking into the supply chain management first. If the total quality management system is appropriately applied, it can enhance the customer experience, and the production process becomes more viable. For this to happen, there would be a need to shake up the system. And bring about the changes beginning with the employees by getting them trained and holding them accountable for the overall quality of the end product or service. You will also have to know the origin of total quality management. 

It will help identify the gaps that, and failure to deliver the quality promised can now be addressed and rectified as well. There will require continuous reinvention that will automatically help improve on the quality. It can be done when you can develop systems that meet or even exceed expectations. All this done scientifically gathering data and reviewing it after every cycle to check for any flaws in the system.

Basic concept of total quality management

The basic concept lies in: being sure that all the requirements of the customer are met despite all odds and inding ways to see that all of the processes work well with the help of 

 • Planning

 • Making policies

 • Having  procedures in place

 • Provide training to the employees 

Total quality management theory

 • We must understand that maintaining quality is an ongoing process. And It works its way into the total quality management process. The system involves detecting the flaws and finding ways to resolve them or reduce them.

 • Streamlining every process needs training in

 • Supply chain management

 • Enhancing client service

 • When internal practices work harmoniously with constant reviewing, it will reflect in the work processes as well.

 • All those involved in the production process needs to work towards the quality of the final product or service as per the total management processes.

Basic concepts of total quality management

It is a structured approach that looks into all internal practices as well as the outputs that are delivered. If there is a continual assessment of quality in every process, the standards of the organization will be in par with the global measuring scales of impeccable merit.

Managing quality will entail having to collect information and to analyze it, which then enables the decision-making process. There is a specification to gather performance data, along with knowing the progress of the project to maintain quality at all times. Without proper communication among the employees to ascertain their involvement and boost their confidence as well.

Quality management holds onto working on short-term goals rather than long-term plans. This way, there will better control of the processes, and maintaining standards will be far easier. The processes need to be cohesive enough to allow the systemic change that is brought on by the use of total quality management methodology. The best part of utilizing the basic concepts of total quality management allows the freedom for any industry to partake in the methodology and apply it to their organization and benefit from getting the best quality control procedures in their processes.

Every depart needs to employ the methods only, or few of the departments who get into the total quality management approach will not give the entire benefit from the quality change that is expected from adopting the total quality management strategies. Every department, as well as every employee, has to get trained to believe in quality management for organizational excellence. They will have to understand that it is a continuous process improvement in total quality management. All have to play their parts as each has a fixed goal and work on improving the area they function in every level of the organization.

Implementation of total quality management

PDCA Cycle

Plan - Do - Check - Act 

There is a sincere need to put the plan in perspective before getting ahead. It helps to identify the problems. When you find the root cause, you will be able to rectify it and prevent it from occurring again and again. It causes the quality to diminish and for avoiding that all the employees can work on investigating the various reasons that don’t qualify the product or service as per the quality standards. We can work very well around the PDCA cycle in total quality management.

When you know the cause, you will have to work on the strategies and be able to implement the total quality management model. It is the phase wherein everyone in the organization has to do. They have to see if the solutions that are picked out work or not or go to another strategy and work on the changes.

After the changes have been brought in, there is a need to check whether they have been correctly implemented.  They are also known as total quality management methods.

The need to act on the strategies and document them for future reference will be the final stage of implementing total quality management. 

The above measures will enable the employees to understand the importance of total quality management for an organization.

The types of total quality management

 • Document managing

 • Risk managing

 • Training and record managing

 • Audit and inspection managing

 • CAPA, complaint and incident managing

 • Supply managing

 • Equipment and asset managing

Benefits of total quality management

 • Able to increase the value for the customer and work on enhancing their experience each time, thus contributing to the stakeholder’s needs as well. Eventually working on sustaining the business

 • Being able to make the processes and routines in the project effective and utilizing the capabilities to the optimum 

 • There definite learning in each implementation that is done when improving on the organization

You can now gather what the fundamentals of total quality management and how by using it they can make their organization thrive and get the following results

 • Increasing the value that you are giving to the clients

 • Get into make sure that long term stability

 • Building onto the organizational strengths

 • Encouraging creative and innovative ideas

 • Getting people to lead and drive them to motivate, understand the goals and build-in sincerity

 • Making sure the processes are steady and running, and there are no longer set-backs

 • Utilizing the talent that the workforce has optimally

 • Getting the results peaking at all times

Costs involved in getting quality

Quality Cost Involves -

External failure cost

Appraisal cost

Prevention cost

Internal failure cost 

When you are dealing with operations management and total quality management, you would have to bear the cost of perhaps redoing or changing the process. There may be costs when the end product doesn’t deem fit for the customer to buy. They abandon the product, which may add up as residual cost, which can be a bearing on the company or the brand’s reputation, and they could potentially lose existing and future customers due to the negligence in bringing standards to the quality of the product or service they offer.

There would be appraisal costs as you would have to hire an insider team or outsource a team for an inspection right from the materials used to when the products are being made and finally the end product. There would then be the prevention costs that would be for training the staff and getting to understand the plan and the safety measures that need to be employed each time the product is being made.

There need to be regular reviews for the teams that are working on the project. You would proceed to the external failure costs that may happen if there are returns, recalls, or warranty issues or repairs to the product. The internal failure cost would be before the product even reaches the market to the customers. This could be from machines or equipment used to make the product be out of order or need to be repaired, workers strike, delay, designs that aren’t good enough, and finally downtime.

It is of utmost importance to understand customer satisfaction in total quality management. You could actually avoid so many of the costs that will be a big liability in the future for the company to bear each time if you wouldn’t tweak up the system by using total quality management in manufacturing.

Significance of total quality management

Discovering solutions and developing ways to pursue high quality at all times. Making sure that the existing resources are optimally utilized with good leadership guidance and work on fixing problems that may arise and look into tapping native resources that can benefit the organization. which can then guarantee

 • Making sure you provide client satisfaction and build on the loyalty factor

 • Increasing the productivity and revenues for the organization

 • Work on the designing part

 • Learning how to adjust to the market fluctuations and changes in regulatory environments

 • There have to be efforts to be put in to scale up the productivity

 • Help to build a public image actively to promote the brand

 • Try to detect and prevent wastage and defects in the product or service

 • Bringing in a positive atmosphere in the organization and ensure that they are not felt left out

 • A major part of the entire exercise while bringing in the change is to build employee confidence

 • Work on decreasing the costs

 • The organization has to work in generating steady revenue and profits

Principles of total quality management

1) Client satisfaction

2) Employee training

3) Efficient communication Strategic planning

4) Integrating the systems

5) Centering processes

6) Continuous Improvement in TQM

 Total quality management theory

When you want to improve the customer experience, the brand will have to work towards quality  management which would include

 • Quality planning in total quality management 

 • Total quality assurance

 • Armand Feigenbaum’s total quality control

 • Quality improvement

The customer will need a product of superior standard each time to be loyal and encourage potential customers to purchase the brand’s output. For that, the company has to work on the prevention of any defects in the product or the service, which requires a thorough inspection of all the processes that will give enhance the quality standards that are expected of the brand. That’s when features of total quality management  can be utilized to get your product back on track

Generally, quality management would be cutting the cost down yet being able to give a quality product to the client. But the definition lacked that the kind of quality 

 • That makes the customer satisfied

 • Become loyal to the brand

 • Recommend the brand

It can be achieved when you work on the quality, not save money but work from the customer point of view and change processes if you have to get that desired quality. To hold the quality of the product responsible for most of the problems in the quality can be solved when we have the metric that supports this claim and how to go about forming strategies to make those changes in the processes that cause the defects. Looking into the data will be less expensive than manual inspection of each every process. There is an absolute need of total quality management 

You can research total quality management examples, especially where it all began. Japanese goods were of substandard quality. The industry was down due to the second world war, and devastation made it worse. But then, this was worked on, and they found ways to control variations, and through monitoring the processes well, they were able to change the way their goods were perceived. Today Japanese goods are in par with global standards and are a name to reckon. Their products are in much demand because they were able to make that around.

After all, they were able to implement total quality management in operations management. They understood that employees were given ample scope to pour forth their ideas and views to make the product better. Further on, the total quality improvement was taken into other departments. It all began on the factory floor, but when the results were plausible, there was no turning back the Japanese had found the mantra to excel.

As America saw that Japan took over the industrial leadership, it was time for redemption and claimed back the spot that they held for so long. For this to happen, they had to copy and understand the need for total quality management. Now there had to be some influential business person to get the trend started. It was through Philip Crosby’s total quality management was possible to get quality production started in America. 

It was seen that total quality management and business excellence were hand in hand. Still, you can apply to other fields as well. They can copy the same success rate by using total quality management in education, military, hospitals, etc.

Total quality management and six sigma

Total quality management did help companies and continues to do so, but as technology evolved and the market factors have changed drastically in the recent decades, there was a need to be another kind of methodology that supported the TQM principles but could cope with the pressures and challenges of today’s times. Businesses are no longer stuck to one geographical location. There isn’t a  need for a physical location for a business to set up. 

The virtual nature of doing business and increased customer gratification has made it a different ball game. It wasn’t like that when total quality management quality was the standard for the companies to look up to. Now we have different frameworks to help us with similar tasks but enable us to find out much more and be capable of putting together a more valued product as well. We know total quality management is the milestone of quality management will be a benchmark. When you combine this with Six Sigma methodology, you will benefit by two major factors

 • Measurement focus

 • Data-driven decisions

We are not giving away the importance of total quality management, but now when you take in the benefits and define total quality management to fit into the new arrangement, turn it into six sigma total quality management. 

Top Quality Management Training Courses and Six Sigma Certifications 

Lean Six Sigma Green Belt

Lean Six Sigma Black Belt

Six Sigma Green Belt

Six Sigma Yellow Belt 

How total quality management company works

Total quality management & business excellence can be achieved when we don’t just brainstorm with the client for hours and come to negotiating what the product will be, the level of acceptance shouldn’t be deciding factor of the quality which total quality management explains which six sigma methodology has rectified. Even if you work on the meeting with the clients, there will always be a particular standard of going on with the processes to maintain a specific quality that will not be compromised.

Six sigma goes down to every bit of detail from the procuring the resources to getting them for the process. It is documented and worked on for every stage to be having very little variations each time the cycle of the process repeats for every product. This will enable lesser defects and rejects as you will be in control of each process and know that any variations can be detected rectified immediately to get on the with the schedule of the assigned task. 

It helps to bring the organization to work on the processes rather than stick to what people agree on the level of acceptance between people. As people have their own perceptions of quality and such variations cannot be utilized as parameters to guide the processes for the project. Hence a relevant system had to be brought into force, and six sigma showed the way that all processes need to be under watch to follow the role of total quality management along with six sigma to enhance the quality measures. There was now no need to worry about performance issues cropping up and, in turn, coming up with better numbers in terms of quality and output.

All along, when organizations worked on the total quality management,  you would have to get the feedback from the customer to understand that the quality presented to them is to their liking or not. When you deploy the six sigma methodology to build on the quality measures, you are ensuring that the team knows that they have been able to deliver a product with impeccable quality. It will be not acceptable for the customer satisfied with the outcome. 

Applying both to total quality management and six sigma approach to a project can bring in definitive results for short term and continuing in the same vein you can get on for long-term quality assurance through total quality management. Since six sigma which works on

 • Sort

 • Set in order

 • Shine

 • Standardize

 • Sustain

It’s all about co-workers and the team you form and how you build solutions with them and benefit from the team when you are looking towards continuous improvement. However, users may feel that six sigma is quite methodical compared to total quality management. We know that there is lean six sigma, but it can now be worked on lean total quality management.

Here's more TQM information by ASQ

Seven concepts of total quality management

Using the tools, you could find out problems and solutions without the help of statistical tools for bringing quality measures in a project taken up by the organization.

 • A checklist is gathered over a long period of time, and recurring data can be sorted out to find out the reason for it

 • Categorizing the problems in the Pareto chart and understand in which categories most of the problems fall into and find solutions to them accordingly

 • Drawing a cause and effect chart also known as Ishikawa diagram allows the team to get the picture of how the issues look like and can react and find solutions faster as well

 • Work on a control chart that can give a graphical description to give an idea of how and processes  and outcomes change as time lapses

 • Another chart which is used is the histogram to know where the results have clustered and scattered

 • Scatter diagram helps to plot on the x and y axes to have an idea of the change in the variables

 • The flow chart also knew as the stratification diagram the other factors that join the process

Learning how to bring the changes in the workplace when bringing about those improvements, you will have to start from the top-level

 • The managers first have to understand the goals to convey it down the line

 • A training and thorough way of getting the processes to be broken down for it be understood to the operational level workers

 • Allowing them to contribute ideas and work on seeing how they can be utilized in making the process or the product more efficient

 • They are checking on the supplier chain, and understanding of the quality goes down from there and working to know if the suppliers meet the standards, which only is a part of total quality management.

Total quality management cycle

We know that a lot of work had to be put into making total quality management a reality. This cycle of the process will help you understand it better.

If you can work on bringing total quality management to the whole organization, you would be able to avoid

 • Poor quality cost

 • on the appraisal costs

 • Costs on internal failure

 • Costs on external failure

 • Prevention costs

You can improve on the cost of quality to improve on the business results, and many organizations still haven’t been able to grasp the concept properly because the quality managers aren’t able to track the cost of the quality. Quality control needs ample support from the top-level management to get it implemented throughout the organization and not just circumvent the responsibility to one department so that it bears the brunt of any quality failure. With the help of six sigma and total quality management, there has been a significant reduction in the quality variation and defects coming out from the supply chain.


The continuous improvement and quality control by implementing the quality control life cycle will help the organization in proper job management, making sure that processes are well managed. You can look into performance and criteria for the integration of all functions that take place. The staff will be more competent with the appropriate knowledge and skills that will enable total quality management. It is a great morale booster for the employees as they feel their hard work has paid, and motivation will help them build excellent interpersonal skills to hold the team in good stead.

We, Sprintzeal, are an Accredited Training Partner of the International Association for Six Sigma Certifications (IASSC). To know about six sigma certifications and to find the six sigma course that fits your career goals, chat with our course expert

Suggested Read: Quality Assurance vs Quality Control 



Technical Content Creator with experience in creating content for quality management and other popular domains.

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