At Sprintzeal, we are constantly teaching the importance of digital strategy and algorithmic behavior. But theory only goes so far. To give our community real-world insights, we decided to put two of the biggest names in the social media growth space to the test.
The question was simple: If a brand or professional is looking to kickstart their "social proof" by purchasing Instagram likes, does it actually help their organic reach, or does it just look like a vanity project? More importantly, which service actually works with the Instagram algorithm rather than against it?
We put SocialWick and SocialGreg head-to-head in a strict 7-day trial. Here is exactly what happened, from the first click to the final follower count.
To keep the playing field level, we created two fresh posts on similar accounts. We purchased 2,000 likes for each post. We weren’t just looking for the numbers to go up; we were looking for profile quality, delivery patterns, customer support responsiveness, and—the holy grail of social media—organic Explore page impact.
We started the process at the exact same time. First, let’s talk about the user experience. SocialWick felt like a modern tool. The website was clean, and navigating to their Instagram likes purchase package was intuitive. It didn't feel like a "shady" corner of the internet; it felt like a professional service provider.
SocialGreg’s design was a bit more basic. It wasn't necessarily hard to use, but it felt a little dated. Both sites accepted standard payment methods, which is always a relief when you are testing new services. No hoops to jump through.
Once the orders were placed, we hit "refresh."
Account A (SocialWick): Within fifteen minutes, the notifications started rolling in. It wasn't a sudden flood that would look suspicious; it was a steady stream. About 10% of the order was done before we even finished our coffee.
Account B (SocialGreg): This one took a while to wake up. We waited nearly an hour before the first like appeared. While an hour isn't a dealbreaker, in the world of social media, that initial "burst" of engagement right after posting is what tells Instagram your content is worth showing to more people. SocialWick definitely took the lead here.
By the third morning, both orders of 2,000 likes were complete. This is where we did a deep dive into who was actually liking our content.
With SocialWick, we were genuinely surprised by the profile quality. We clicked through dozens of accounts. Most of them had profile pictures, bios, and—most importantly—multiple posts of their own. Some even had 5 to 10 photos posted over several months. This is exactly what Instagram’s "High Quality" (HQ) filters look for. Because these profiles looked like real humans, the "drop rate" was almost zero. Three days in, and the count hadn't budged.
SocialGreg was a different story. The delivery felt "choppy." One hour we would get 200 likes, then nothing for three hours, then another 500 in a sudden burst. To a human, it looks fine. To the Instagram algorithm, it looks like a script is running. When we checked the profiles, it was a mixed bag. Some were okay, but a lot of them were empty shells—no posts, no pictures, just a username. Because of this, we started seeing a small drop in the numbers by Day 3.
In any professional digital marketing workflow, things go wrong. Maybe a link breaks, or a payment doesn't sync. We wanted to see who would have our back. We sent a "dummy" inquiry to both companies via their contact forms, asking about a hypothetical order issue.
The SocialWick Experience: We had a reply in our inbox in under two hours. The tone was professional, well-mannered, and actually addressed our question. It didn't feel like a template. They even offered to jump on a chat if we needed more help. This is the kind of service that builds trust for long-term marketing campaigns.
The SocialGreg Experience: We waited. And waited. Eight hours later, a response arrived. It was short—maybe two sentences—and felt like a generic "copy-paste" job. It technically answered the question, but it didn't make us feel like a valued client. For a professional brand, that 8-hour gap is a lifetime when you’re in the middle of a campaign launch.
This was the most important day of the test. We didn't just care about the 2,000 likes; we cared about what those likes did for our organic growth. “The true test of value, though, has been organic reach. Did our “paid instagram likes” increase our reach to a greater number of people?”
Account A (SocialWick): This was the clear winner. Because the likes came from high-quality accounts and the delivery speed was consistent, the Instagram algorithm actually started pushing the post. It landed on the Explore page for a short window. The result? We gained 50 new, organic followers who were completely unrelated to the purchase. They saw the post because the "paid" engagement convinced the algorithm it was trending.
Account B (SocialGreg): The post did fine, but it never "broke through." We picked up about 20 organic followers. While that’s still growth, it’s not even half of what SocialWick achieved. The "burst" delivery and lower-quality profiles from SocialGreg likely didn't give the algorithm enough confidence to promote the post to a wider audience.
If you are following the Sprintzeal path of becoming a digital marketing expert, you know that quality will always beat quantity. Our 7-day test made it very clear: SocialWick isn't just selling a number; they are selling a signal that the Instagram algorithm actually respects.
SocialWick dominated in every category:
In the world of professional social media management, your account's reputation is everything. Investing in high-quality engagement tools like SocialWick is a much safer, more effective way to safeguard your brand while gaining the engagement you need to stand out. As we often say in our training sessions: Quality will always protect your brand better than a low price tag ever will.
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